How many does business card or personal card you get recently?
Did one of them make you interested at a glance on it?
If none of them didn't touch your heart, don't follow any direction, design, copy or a little bit from it.
Don't be a follower from the looser :)
Ok. This weekend copy is about putting a right appeal in your business or personal card.
You can put this copy on any location of both sides of card.
Choose one the location near of your name or just put it in the space you think it very impressive whoever see it.
Put this copy:
V.I.P
(Very Impressive Person)
Search This Blog
Open it
Hi,
How often do you spend your time to go to store or bank?
How often do you notice its door signage?
We usually just saw a word "OPEN" or "CLOSED" on it.
Actually, you can embrace customers more attractive than that.
Have do you think about that?
If you have a store or a job to make a difference a door signage,
just put this copy:
OPEN
like your mind
How often do you spend your time to go to store or bank?
How often do you notice its door signage?
We usually just saw a word "OPEN" or "CLOSED" on it.
Actually, you can embrace customers more attractive than that.
Have do you think about that?
If you have a store or a job to make a difference a door signage,
just put this copy:
OPEN
like your mind
You remember
Did you notice about a tagline?
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. (http://en.wikipedia.org/wiki/Tagline)
And what does a tagline say?
I am sure you know the following taglines:
McDonald
I'm lovin' it
Nike
Just do it
Adidas
Impossible is nothing
Toyota
Moving forward
Honda
The power of dreams
So, what do you think?
Mostly taglines positioned to close with consumers.
Don't believe it?
We'll prove it.
Pick any tagline you remember, and put a word 'you' on it.
Example:
Nike : Just do it (for you) or (You) just do it
Play with this pattern, so you will find a same thing.
Yup. A tagline is a reflection of brand image.
But it can't far away with you :)
It makes the product familiar and create relationship with consumer. An emotional bonding.
Memorable as top of mind.
If nowadays you are involved in creating a tagline for product, apply this law.
This one is copy for copier machine tagline:
More clear, more original
Or you can shorten it:
More original
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. (http://en.wikipedia.org/wiki/Tagline)
And what does a tagline say?
I am sure you know the following taglines:
McDonald
I'm lovin' it
Nike
Just do it
Adidas
Impossible is nothing
Toyota
Moving forward
Honda
The power of dreams
So, what do you think?
Mostly taglines positioned to close with consumers.
Don't believe it?
We'll prove it.
Pick any tagline you remember, and put a word 'you' on it.
Example:
Nike : Just do it (for you) or (You) just do it
Play with this pattern, so you will find a same thing.
Yup. A tagline is a reflection of brand image.
But it can't far away with you :)
It makes the product familiar and create relationship with consumer. An emotional bonding.
Memorable as top of mind.
If nowadays you are involved in creating a tagline for product, apply this law.
This one is copy for copier machine tagline:
More clear, more original
Or you can shorten it:
More original
Traffic jam
Guys,
On driving car we often see billboard along the sides.
Sometimes, we got stuck in traffic jam.
And what kind of product can gain this situation?
If you held a brand of jam which is great taste with bread, you can put this copy in billboard (if you have an campaign and bunch of budget for outdoor ad :)
The copy is:
The best jam
even in traffic jam!
On driving car we often see billboard along the sides.
Sometimes, we got stuck in traffic jam.
And what kind of product can gain this situation?
If you held a brand of jam which is great taste with bread, you can put this copy in billboard (if you have an campaign and bunch of budget for outdoor ad :)
The copy is:
The best jam
even in traffic jam!
Get solution
Hi,
Did you ever get in stuck creating a powerful headline for your messages?
Hm :) I Think everyone has ever been in the annoying situation.
Often we just write around the message without being out of the simplicity.
Just make up the what to say as a line. No way out. Trouble in yours :(
Let say you are handling a super product that has all the answer for consumer's problems.
Then your copy came up with this long headline:
There is always a way to get solution for any problem.
Yes, it answers the consumer's need.
But, if we try like this, shorten the headline with different point of view:
Impossible is possible
Hmmm, can you figure out the visual about those two mentioned headlines?
Different visual to accompany each headline, right?
Okay. The great news is to make it shorter.
Finally, the copy is more emotional bonding to touch the consumer's heart:
I'm possible
Did you ever get in stuck creating a powerful headline for your messages?
Hm :) I Think everyone has ever been in the annoying situation.
Often we just write around the message without being out of the simplicity.
Just make up the what to say as a line. No way out. Trouble in yours :(
Let say you are handling a super product that has all the answer for consumer's problems.
Then your copy came up with this long headline:
There is always a way to get solution for any problem.
Yes, it answers the consumer's need.
But, if we try like this, shorten the headline with different point of view:
Impossible is possible
Hmmm, can you figure out the visual about those two mentioned headlines?
Different visual to accompany each headline, right?
Okay. The great news is to make it shorter.
Finally, the copy is more emotional bonding to touch the consumer's heart:
I'm possible
Mom's love
All,
What is important mother for you?
My answer is mom is so important.
Of course for me, and hope for you also :)
Yup. What we can do without mom?
Mom taught us everything we need to can live better in this world. To stand in dignity.
And it's very painful when mom died.
Can you imagine that? Losing mom means lose angel!
Being orphan is not a thing you ever think before.
Okay, that's the story you bonding now.
Today you have a task to create a flier or publication matter about stepparents, maybe step mother or stepfather.
You have a difficulty to grab reader's attention at a glance seeing.
If your work is about the way reader will know about being stepmother, you can go with the headline.
The copy is:
Successful Steps to be A Good Stepmother
What is important mother for you?
My answer is mom is so important.
Of course for me, and hope for you also :)
Yup. What we can do without mom?
Mom taught us everything we need to can live better in this world. To stand in dignity.
And it's very painful when mom died.
Can you imagine that? Losing mom means lose angel!
Being orphan is not a thing you ever think before.
Okay, that's the story you bonding now.
Today you have a task to create a flier or publication matter about stepparents, maybe step mother or stepfather.
You have a difficulty to grab reader's attention at a glance seeing.
If your work is about the way reader will know about being stepmother, you can go with the headline.
The copy is:
Successful Steps to be A Good Stepmother
The Election
Hi all,
It's not an easy way to call for young people to use their voice to vote in election.
The lack of information about the candidates often make them apathetic when the fall comes.
Also, the current political situation sometimes make them withdraw from the election.
But, if you want to attract them to participate in the election,
just let them in comfort way.
You can use speech to embrace young voters, or get them involved in many activities or events, so they feel appreciated.
To encourage them, you can create an involvement amongst them.
Let' say you will create a pin to their enthusiasm.
Here is the copy:
Youth to Vote!
It's not an easy way to call for young people to use their voice to vote in election.
The lack of information about the candidates often make them apathetic when the fall comes.
Also, the current political situation sometimes make them withdraw from the election.
But, if you want to attract them to participate in the election,
just let them in comfort way.
You can use speech to embrace young voters, or get them involved in many activities or events, so they feel appreciated.
To encourage them, you can create an involvement amongst them.
Let' say you will create a pin to their enthusiasm.
Here is the copy:
Youth to Vote!
Your day
Guys,
Are you in online business?
Okay, off line business is also welcome :)
Do visitors pay attention to your program?
How do you attract them to join your potential business?
If you get less visitors, it means something wrong happens.
But the worst is getting a lot of visitors, but no one interested with your offer of your business :(
Have do you analyze it?
Probably, let's say, your banner ad is not powerful yet.
You just display ordinary words to join.
You should change the direction :)
I mean, try this one.
The point of view how visitors will feel themselves if not joining you.
Just put this copy on your banner ad.
Today's copy is:
Tomorrow is not to sorrow.
That's it?
Yup. But no hard feeling to add a punch on it.
Like this:
Tomorrow is not to sorrow
Make your day today!
Are you in online business?
Okay, off line business is also welcome :)
Do visitors pay attention to your program?
How do you attract them to join your potential business?
If you get less visitors, it means something wrong happens.
But the worst is getting a lot of visitors, but no one interested with your offer of your business :(
Have do you analyze it?
Probably, let's say, your banner ad is not powerful yet.
You just display ordinary words to join.
You should change the direction :)
I mean, try this one.
The point of view how visitors will feel themselves if not joining you.
Just put this copy on your banner ad.
Today's copy is:
Tomorrow is not to sorrow.
That's it?
Yup. But no hard feeling to add a punch on it.
Like this:
Tomorrow is not to sorrow
Make your day today!
Doing something
Guys,
I am sure you are very familiar with any message on T-shirt you are wearing, banner you saw last time, stickers on wall, headline in newspaper or magazine, painted bus... and more.
All right, you notice the message.
You are impressed.
Even you hate about the message (but you still remember its word by word :)
If you like the message, probably you will fall in love it.
Hmmm..., did you ever think that someday you can make yourself to do that?
Delivering a message you never think before?
Today, I guarantee you can do that.
Now just think the medium you want to deliver the message.
After doing that, I'll give you a copy.
A message to deliver.
It's for you for free.
Yes. Free :)
Ok. Let's start.
My concern is now about the global crisis. The economy.
Regretting without doing something is nothing.
So, why not try this one?
Just put this copy on T-Shirt.
You can motivate yourself and share your spirit to others wherever you go!
Here is today's copy:
crisis can't beat me!
I am sure you are very familiar with any message on T-shirt you are wearing, banner you saw last time, stickers on wall, headline in newspaper or magazine, painted bus... and more.
All right, you notice the message.
You are impressed.
Even you hate about the message (but you still remember its word by word :)
If you like the message, probably you will fall in love it.
Hmmm..., did you ever think that someday you can make yourself to do that?
Delivering a message you never think before?
Today, I guarantee you can do that.
Now just think the medium you want to deliver the message.
After doing that, I'll give you a copy.
A message to deliver.
It's for you for free.
Yes. Free :)
Ok. Let's start.
My concern is now about the global crisis. The economy.
Regretting without doing something is nothing.
So, why not try this one?
Just put this copy on T-Shirt.
You can motivate yourself and share your spirit to others wherever you go!
Here is today's copy:
crisis can't beat me!
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