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Think BIG

First time I saw the movie "Godzilla" (1998), I just impressed not on the special effect or the storyline, but with its headline first: Size does matter.

Godzilla is a 1998 American science fiction film directed by Roland Emmerich and starring Matthew Broderick, Jean Reno, Maria Pitillo, Hank Azaria, Michael Lerner and Kevin Dunn. It is the American movie remake of the Japanese 1954 film Godzilla which began the Godzilla franchise (http://en.wikipedia.org/wiki/Godzilla_(1998_film)).

The headline is directly inspiring people to imagine what kind of size they will see the actual giant-monster lizard, frightening everybody on movie and in the theater.

Yup, something big is very important.

We usually perceive big is better only by hearing about that, not seeing the fact first.

Then, when you have a campaign about a product with big benefit because its big size for your target audience, I think you must say it big...although you have a tiny budget.

You can go first with sticker. Use this copy.
(Mmh...dare you to stick it on public toilet, especially men's room?)

Think BIG. Not bug

Straight forward

I just wonder why T-shirt is so effective to bring on message on it.

Is it because the matter of the message itself or it just because the person who wearing it?

Help me, please...:)

Perhaps you will argue that the message is the first thing.
People will pay attention more to the message than the guy.

Really? Whatever the bombastic the message is?

But if Paris Hilton is wearing the T-shirt...which one more impact :)

But, sorry. For this moment...please forget Paris Hilton (if you can).

Stick on the message, keep focus.
Just think one thing.
If you do one thing regularly, continuously, undoubtedly you will be loyal to that thing.

It is a coincident that this message below will match with your product that has brand essence either "straight forward, no hesitation, or loyal"...

Let it display on T-shirt and people will get respect on:

Don't try to betray me

Inner beauty

To be honest, what is more preferred to the most of you: 
inner beauty or outer beauty?

I guarantee that your answer is not to embarrase you :) 

Whatever your answer is just to reflect the part of your point view.

Perhaps for doubtful or skeptical person, the answer is: 
inner beauty is as beautiful as outer beauty :)

But someone of you will say in clarity:
inner beauty is the first thing than any personality which a person has have.

Of course, somewhere in different place will prefer outer beauty because it matters.

So?

The best answer is yours :)

So when you are handling facial treatment or beauty product such Unilever, Wings, L'Oreal, Revlon, Biore, P&G, and so on, you can accompany your beautiful girl in your poster with this intriquing copy:

Don't look at me if 
you are not goodlooking enough

New resolution

To keep in contact is always everyone's hope.
It's like the end of the world if we lost contact with someone who is very important in our life. Don't we :)

In the year to come, 2009, let our hope shine. Don't make it dim.
Together we can be stronger. Together there is no impossible.

What kind of resolution do you put on your heart when the 2009 comes?
Sure, you want to change yourself to be better than now.
Of course, you want to be better relationship to others, too.

Ok, hurry up!

Take your pencil and a blank paper. Illustrate what is full in your mind about 2009.
Draw the possibilities you will face to. You wish :)

At least, soar it to everyone you want to share the joy.
Forget about yesterday. Just concentrate in front of you. To tomorrow.

If you still have a blank card without copy or sentence on it, put this season's greeting:

Yesterday has left behind to assure our togetherness always in happiness in the year to come

Get personal

A lot of people in the globe have familiar with email.

In daily life, in the most activities we do, we always share information to others.
We can touch them by call, sending short message, online chat, or email when our partner far away with us.

Yes, technology makes our life easier.

Wherever we are, we can be close to others.

No limit. Border-less.

The way we contact or share to others is a great medium to approach.
If you have a plan or such of agenda, you can announce to them by just hitting the 'enter' button on your laptop or smart-phone.

Do this to get your message personal to them. But try not to spam.

So, today you have to share your message to the target audience in your list.
The message content is very important and you want them to pay attention and engage to your offer.

Yup, you can create an email blast to your current group.

Make this copy for the subject of your email:

Dismiss me but you'll miss me

Come true

Everyone has a dream.

Dream gives us power.

Dream is a reflection of you.

Dream drives us to strive it to come true.

If you have no dream, what kind of thought does lead you?

If you don't believe in dream, what kind of hope does live in your mind?

Dream means everything.

Because dream is everything.

Whoever you are, dream makes you strong.

Dream makes you tough.

Dream makes you live.

So, you can encourage people by putting this copy in leaflet or brochure when you want to explain in detail about dream and its relation with your product, brand or program.

Your dream to be a star,
starts here

Perfect pair

Don't underestimate footwear.

Do you believe that the footwear you put on is reflecting who you are?

Imagine first. 

When you attended a party or meeting in wrong dress code, did you feel guilty yourself?

Something wrong. 
Just look down to your foot.
You think already came with perfect suit but in fact you gave a little attention to your foot.

Your shoes or sandals are not fixed with yours.
You recognized it. So how cool are you to hide your recklessness in front of public?

You feel safe if nobody didn't know the fact. 
But when one of them or let say all of them seing you are in not perfect shoes or sandals, OMG!

No matter you are serious person, humorous, casual, or something else of personality...be careful to choose your footwear :)

You think it's too ridiculous.

Hmm..really?

Ok, ladies. Sorry for you, gentlemen :)

If you want to get chic performance or you want to raise your appeal to others, especially to man, don't choose shoe or sandal without think it deeply.

Girls, are you recently fighting with your boyfriend or your ex?

And what is your reaction when you read a shoe's print ad whith the copy like this:

A Simple Step 
to Forget Your Boyfriend!

Brand perception

When we are thirsty, we always drink to fulfill it.
But there is any reason why someone to drink.

Thirsty is just a basic need.
Today to drink a beverage is almost about image or brand perception.

You are drinking a energy drink because you will get energy booster of it.

You hang out at cafe, drink a wine or coffee for socialization or relationship.

And if you are now handling a beverage with its ingredient from honey, the matter you campaign on it is about how the intake of your honey drink would make a certain image for your customer.

Surely, in your campaign, you can release the benefit of honey for human health.

But why don't go beyond on it?

Let's twist the honey itself.

Luckily if your brand is for young customer :)

Go to the product campaign. Go broadcasting or airing in TV station.

You can come up with a great humor-sexy TV Commercial.
In the closing your TV Commercial, just ending it with this appealing copy:

It's so sweet, honey!

To Everyone

It's going sick that everyday news we hear is about drug such as a narcotic or hallucinogen has killed people (again) in the world.

Beware of this kind of threat, because we don't know the victim is at present and then.
It could be a stranger, friend, neighbor, or one of our family...?

It is not ridiculous to fight against drug since it's only harmful for someone consuming for just a fake joy.

Knock..knock...knock.
Will the door of your heart open for help to vanish the threat?

It needs consistent and grueling efforts to avoid our beloved family, friends, and respected others surrounding not for consuming drugs.

We have often and often to explain the painful effects and impacts regarding to that.

It will become personal; this is the responsibility to yourself and your community.

To everyone.

Be selfish will result nothing. It worsen the impact.

Just get involved in the fight. You can run Public Service Ad to inform.

You can use this copy for headline:

Drug only gives you dark fate

Break Rule

Some people succeeded in their life through extraordinary ways.
They knew the rule on going to do their works, but they just broke the rule.

How come?

Yup, they have the courage to go in confidence.
They are front-liners in creating productivity, not in standard one.

Some smart people won't obey the rule if they realize that the rule only burdens them for nothing.

Creativity is a must. It becomes a light in mind.

Don't blame on them when you see they look like just doing trial and error. Do they?

Don't judge a book by its cover :)

You are wrong but they are right.

You are static and they lead the matters.

If you are a ghostwriter and ordered to write one of them a successful biography book,
you can consider this tittle for headline:

DOING WRONG IS RIGHT
IF YOU KNOW THE SECRET!

Reach goal

When stress and painful works condition make employees do the tasks in low level,
it's time to rise their dignity.

You are in charge to motivate them to go back in normal condition, at least at their good performances.

There is no way to get surrender in crisis, even it pushes you hard in the corner.

Please no excuse for being looser.

To reach your goal in motivating all staffs, you have a plan to run motivational program.

You aim to gather them in one sound.
The time is not ending. The opportunity still exists.

Go ahead. The show must go on.
Then, you need to announce the spirit.

Make a poster. Print and duplicate it many pieces so you can stick them on the wall or on the announcement board.

Let the spirit spread widely.

Print this copy in the poster:

DO GIVE YOUR BEST.
DON'T GIVE UP!

Online store

Do you have an online store?

Does your store have complete items for unisex, all age, formal stuff to casual one?
If so, your online store is one stop solution to make everyone's life easier and better!

It's known today that online store is as tight as off line store competition.
Do nothing is just sacrificing your business.

So, let people out there engage with yours.

Attract them to visit your site.

Give them reward!

Open their minds that you have the best solution for their daily needs.

Put this copy at your website:

FIND a simple way here
to make everything FINE

Free time

Do you remember the trilogy of "Back to the Future?

Yup. It's released in 1985, 1989 and 1990.

The Back to the Future trilogy is a comedic science fiction film trilogy written by Bob Gale and Robert Zemeckis, directed by Zemeckis, and distributed by Universal Pictures. The plot follows the adventures of high-school student Marty McFly (Michael J. Fox) and scientist Dr. Emmett Brown (Christopher Lloyd) as they use a modified De Lorean automobile to time travel to different periods in the history of Hill Valley, California (en.wikipedia.org).

Then, what is current relationship with you?

Just relaxed! If you have done with a lot of works, this time you should give yourself reward.

Think something to make your convenient time so worth it!

Let your back lay on the chair.

You can contact your friend to accompany you to celebrate the free time :)

A coffee time, maybe.

But, if you are handling business in furniture, you are so lucky!

Yes, because this copy will be showed off on your T-shirt!

It plays the headline of "Back to the Future", a little bit humor to match with your need.

Print it on your T-shirt:

Back to the Furniture

Play 'naughty'

Can you imagine that your competitor trying so hard to be far away with your brand?

Your competitor do efforts with heavy budget to step ahead from you.
But the fact, the target audience just sided with you.

The harder the competitor runs, the closer the target audience come to you.

You are proud of being underdog:)

Perhaps, the consumer has stronger emotional bonding with you rather than your competitor.
Your product's quality perceived well by them. They are engaged! Get involved.

So, it's a fun way to make a bold position in market share.
You can play 'naughty' with the fact.

Although you are not number one yet, you can steal that position, anytime.

Just run a campaign to provoke your competitor.

Here is the copy, for print ad:

WE ARE CLOSED
TO YOU

The word 'D' with cross marked deliberately, so it is read:

WE ARE CLOSE TO YOU

Go ahead

How fast are you?

This question is common when somebody asked you about your skill :)
Or it is pointed to your service e.g your product.

Let say you are now handling internet provider, automotive, engine oil, shipping, writing stuff and so on, so that above question has the relevance.

Maybe you can answer it as fast as the question come: fast. Very fast!

Erghhh...anybody believe in to your answer?

Maybe yes, maybe not.

It is according to the fact of your product!
Is it really fast? Or you just make a lip service. Or you just bluffing for something...

But, if it is the fact, the reality, you can go ahead.

And if your product has no tagline, let it be.

Put this copy as the tagline:

Always Fast

Homeless kids

If you are now in a charity campaign, you are in the right place here :)

Today the copy is about how to grab publics attention to participate in your charity event.

If you are in collecting fund for helping homeless kids, I hope this campaign's copy will work well.

To get effective impact, you should run interactive activities both off line and online programs.

Print the brochure, share this thematic campaign with t-shirt, poster, banner, billboards, print ad...you need another else?

But the weight is to spread out this campaign online. Make the surfers over there get involved!

Put the online banner on website.

Don't forget this copy on it:

Surf to Survive

Out parity

Whoa, what a great communication brief!
You jump, you soar!

The client gave you a freedom to create creative communication about the new product for youngster.

The brief said the product need an intensive and powerful approach since it breaks into style, demanding and aim to be trend setter.

Of course, you clinch the gun. Preparing to get the best on first shot.

Out of parity is a mandatory.

And you want this product get wide coverage, spread out around the community.

The young never die!

To strengthen the communication, you need a strong statement.
A bold one. A reflection of young personality. A rebel.

Here is the copy for print ad:

No Rules, but Yours

Party event

It's party time!

You soar to everybody when you have a plan to hold some party due to your task.
Your brand need to be bold in crowd according to its campaign, so you have to make it standout to maintain the brand awareness in the target audience's mind.

Or...is it first time published?

If so, a party is a must :)

The plan should be well prepared. Contact anybody to team up this job. Enlist any medium to deliver this event. Arrange to meet with event organizer or you will organize it yourself.

The important thing is to buzz to public strongly.

Announce it on TV, radio, newspaper, outdoor medium, sms blast, email blast, customized t-shirt, and so on.

Put this copy to make call to action to the target audience:

Be a part of our party!

New year

Plus minus two months from now on, our 2008 will leave us forever. The 2009 upcoming year is in front of us.

I'm sure that you have a plan to spend your time on the day the new year will come.
Perhaps today you are in busy time to prepare that kind of agenda with your colleaques, family, and others,

You also in job of creating or designing the greetings season's card.
Well, like usually :) it's about easy-to-hard level to accomplish that.
Have you done with the tasks?

Or you are still around to get the final word or sentence to put in your card?
Let me give you this copy. This copy is dedicated to optimism of new year:

Welcoming to the year to come with a bright future

Refresh mind

Coffee is a kind of beverages that almost time we need it. Especially it accompanying us at the break time.

Coffee can refresh our mind from getting stuck in a time or it can be enjoyed with friends.

For some people, coffee is the best friend in any occasion.

You can go for a cup of coffee at Starbucks, McDonald, or any coffee bean cafe.
I guess you like to drink coffee for any reason. You will be upset when get a cold coffee, won't you?

Yes. There are big fans who love coffee served in hot.

Talking about hot, just put this copy onto the cup.
I am sure (some) people, especially girls also women will love it to request a coffee with this cup.

Here it is:

HOT
like me

Visual copy

A sticker is one of print medias which almost people know about that.
The character of sticker is casual, so any copy and visual can be displayed on it.
Sticker can stick to any medium too, from wall to wood.

So, what is the best sticker for you? What is the most part of it has grabbed you?
The visual or the copy?

That's right. The winner goes to the copy.
You can put various thing on sticker, from serious thing or just a humor one.

Take a look at the street when you are on ride.
You can see a sticker displayed on rear window of car.
Maybe you just smile seeing the content of it or maybe you are very mad with that cause the copy hits you strike :)

Gotcha! Take it easy :)
Either to make revenge or you have a product leading from competitors, make this sticker.

Just put this copy to your sticker and stick it at your car's rear window:

Don't be a follower!

Big fan

Michael Jackson is a music superstar. Everyone knows him. Perhaps you are his big fan :)

Have you seen his character on T-shirt? How prideful is somebody whose that T-shirt when he/she walking on the street and showing his/her idol to others?

Can you imagine that? I think you were on that position.

Of course you could be in the Michael Jackson's position too. I don't know :)

But today, I will hammer you that you are really not a superstar or an idol!
Fortunately, you are happy and proud!

The copy for T-shirt is:

I'm not a superstar