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Mutual relation

My client asked my team to change the existing tagline of their brand.
They said that the tagline is not understandable by its target audience.
It is just on there because the rule of regional brand.
It is a must use the tagline.

So, my client told us that the soul of the brand has been missing out of the local culture. In short, it is just too high to be down to earth....

Hmmm, interesting case, right?
Moreover, my client cited that the tagline is alike a thought of manufacture instead of a representation target audience's side.

Again, the customer or target audience's point of view is the winner :)

I think the trend is now a product or brand to get involved with its target audience. A brand cannot go alone no matter how strong it is in the market.

And for the tagline, it should relate to customer's insight, not just a mandatory of management's voice.

Take a look this one. If you are handling a instant noodle (mie in Bahasa) product and you are looking for a tagline that represented the target audience's side, just make this copy work well as a tagline:

Me, Favor it

Number one

In this world, to be unique is possible to reach.
Some of us feel much better when they can keep a distance from others.
Not being in a clutter or in the same crowd is a well done achievement.

It's why we can see in daily life people are in race to be number one to reach something.

The harder they try, the better the result they will get.
It's a kind of passion when they are eager to get noticed as a trendsetter.
Because the number one is always counted first.

They have a principle to lead, not to follow.
And we can find of them as a pioneer, leader, innovator, etc.
For the rest who haven't a good fortunate to be number one,
they just seek a reflection to them, trying to be in a same line or track to follow.
Like a tracking of success story, they wish to duplicate the pattern to succeed.
A benchmark is headed from them and it will be a helpful guidance.
Who knows if the time sides to them, they will replace that number one position...

In fact, some of us are proud of being copied by others.
Not only because others believe in with what they did,
but the best thing is the way they did is applicable for others.

If you have a product to relate to them who have achieved well and need to get some reward,
you can make a claim in your headline:

Performs best like you

Love story

It's a hard time when you are away from your beloved person.
You just feel misery.

Whatever you do you just sacrifice yourself.
A time goes slow...

In the deepest of your heart, you want to stop time so you can
pick up your opportunity to meet with your beloved one. Again.

Hmmm...

I think a love story may happen like above :)

I am just describing if that love story is about your target audience to your product.
Your customer to your brand.

What kind of a pair they will be?

It should be a great couple in a great fortune in the future.
A very nice happy ending, right?

It's why you try hard to avoid your beloved one to go away from you.

This kind of brand personification soared with voice of soul
and made it personal in T-shirt:

You are in my heart

Good guy

My son, a 4-year 10 month old is waiting his little brother for being born to the world.

First asked if he has a brother, he will prefer to have a big brother.
The reason is because elder brother will teach him to play well his favorite game!

If he has a little brother, it just makes him as a trainer in the situation he is not good player enough...

Haha!

It's a kid terminology.
His world is about playing. Not a serious thing.

But his wish is a serious reason:
How to enjoy the game and to be the winner!

I just smiled seeing his little hands try to match with his big imagination.
Although he is not expert yet, he is eager to face the challenge.
Often he asks me to join multiplayer and if the game made him difficult,
he asked me to play idle so he could beat me easily.
Absolutely :)

And now he is in a big inquiry about his little brother the day to born...

I think the point is he needs a partner.
Sometimes being alone is enjoyable.
But a friend besides him to play with is cooler to share.

Yup.

Having a friend is important in life.
We can share everything we like and we get the respond we hope.
It's why in our reality a friendship or relationship networks always grow and grow.
And we do the best to be a good guy for others, don't we?

Just feel the meaning of this copy you can display on standard banner, x-banner, giant banner, or website banner:

A true brother is never to bother

Trouble shooter

To be honest, it's not easy to create an ad.
Especially when you don't know exactly "the what to say" of your brand.

It's because of the lack of product knowledge you've got from your client
or your client truly has no idea to do with the brand and just asked you to come up the brand
in great execution, great brand awareness and of course, great sales.

That's it :)

Can you do that?
To accomplish that kind of task?

And you are digging more and more to get the clue or to find the flawless so you can gain the hint, transfer it the idea, craft "the how to say", and finally cook the formula.

Does it sound a mission impossible?

But as a die hard creative guys, you never give up.
There is always a way out, even it's a dead end.

Then what kind of feeling when you are the trouble shooter?

:)

And why you can reach that role?

I think you got my point, and let it share to others on sticker:

To be a hero, first conquer your ego

Perfect you

Do you ever make a guess to somebody who goes regularly to gym?
What is the aim or the goal?

Yup.
I think you get the answer itself:

to burn fat.
to make sweat.
to get healthy.

With fit body and mind, of course you can reach almost everything you need.
Easily.

More than that, now you can choose the exercise you want on gym.
Even you can join body building class to perfect your fitness :)

Somebody may has a reason to not become fat.
Or overweight.
It makes you difficult to move, act or perform.

It looks like to lose the ideal look or self esteem when you can't control your weight, especially when your environment asked you to be slim or whatever.

But there is another reality on it.
Because for somebody else, it's ok or happy to have a fat body.

But if you now team up with others to make a campaign for a gym or health product such vitamins, nutritional food, supplements, etc, and the focus is to avoid of getting fat, you can go this copy with T-shirt:

Not fatty, but hefty

First time

When on a sharing time, my friend immediately interrupted my words
"Hey, I knew that! It's just I've been there before, felt the same like you was saying."

I just smiled, but my friend looked clumsy.

But I got the point.

What is it called?

You seem were in the situation at the first time but the fact is maybe you are nowhere.

Deja vu.

The detail is explained below:

The illusion of having already experienced something actually being experienced for the first time. (www.answers.com)

[French : déjà, already + vu, seen.]


The next question is:

Does everyone experience this situation?

My answer is : I don't know.

But I did experienced that. So did my friend.
Did you?

It's a surprising feeling when we have a connection with someone's topic.
We got the relevance. The relationship on the matter.

And it's a great thing when you are developing an advertising campaign for your product.

Inject the impression of product to its target audience to get a solid bonding, not a broken one.

Make this copy for your headline:

Like deja vu, it's totally for you

Emotional experience

My close friend will leave to her new office on early 2009.
May success always be with you!

And my former team on the past will replace her position.
Welcome back, man!

What an amazing!

Two great movements as achievement happens in front of my eyes in the same time!

Did you ever find a same thing like this?

Hope you so.

Trust me, it enriches your emotional experience of life.

You can't guess where and when a possibility will come.
And it will be belong to whose...is a mysterious way.
Still.

Because no one can guarantee you to succeed or fail.
The only one who knows is yourself.

It depends on your effort so far.
Also your fate...:)

If you are a hard worker and smart employee, I believe you are in a good track, indeed.
And forget to wary of being fired by your boss!

Here is a copy for flier or leaflet if you are working in publication and want people to get nice information about how to survive on office:

If you perform well,
you won't need a sad farewell

Think tank

There was a talk amongst us for the definition of a great ad.
One said that a great ad was measured visibly with amount of awards collected.
Other said that a great ad if boosted the product sales increasingly.

Where side are you?

Before you answer it, let see the facts.

Product can be trade or sell with direct approach.
Your personal skill to persuade others will be the key of success.
If your market is not wide, off course doing this way is a simple thing :)

But if your product has to be delivered to regional, nationwide or worldwide,
how much time and budgets will be taken to accomplish the objective?

How tough are you?

:)

Your product needs a booster.
And you need a team, more additional head to become think tank.
Then you can come up with more creative strategy to communicate the product.

Advertising can help.
Advertising can help to deliver the message of product simultaneously and powerfully.

It makes target audience able to grab the main message easily and clearly.

Hmmm...so the answer is both awards winner and sales booster to define a great ad.

A classic answer, right?
Very ancient.

Because both are symbolical as yin and yang. To fulfill other.

For those who aren't satisfied with that answer, you can choose either awards winner or sales booster.

It's up to you.
No one has a right to judge your opinion.

But the same thing of those is we can see the tangible result.
That's the point at this moment!

If you want to run a kind of employee of the month program, you can raise your employee self esteem. Announcing it, appreciating them.

Make this copy real on your poster:

I'm the sales booster, not the boaster

Seizes matter

Wow!

That's my exclamation after knowing this blog has been reviewed!
It's a surprise because this blog is very new about 1 month and a half.
Yup, it's like a brand new baby born :)

This blog has been reviewed by OurBlogReview, an outstanding site out there you can count on.

Here is the review:

Inspirational Copy is a thoughtful blog. It is full of the opinions of the author on a whole selection of topics. The posts are written in a detailed fashion and are all thought provoking. Great if you want some mental stimulation!

That's it.

Thank you for the inspiring review!

By the way, do you agree with the review?
Whatever your answer, I really appreciate it and hope you are still with me...:)

It's a great thing when this blog becomes a reader's tidbit.
Especially when the talk is in positive meaning...

Talking about a tidbit, a positive talk is a plus value for the matter.
For your brand. It's not only becoming a talk of the town but also a top of mind.

Do you mind if your brand getting top position in your target audience's mind?

:)!

Ok, let's talk about your brand.
If you have a premium brand and you want to make a positioning to the executives,
you should make a directly elegant action. It sounds a bluff, but it seizes the matter.

This following headline hitches the popular words: "talk of the town".
The aim is to easily inject an added value in existing understanding of people's mind.

Add less to get more awareness.

So, the headline goes to:

Talk of the Tops

Real sensation

I like to see a brand with punchy headline or tagline.
It drives me to imagine the message, push me to think deeply or get a simple understanding.

No misleading. No miscommunication.
I really love it.

But sometimes you and I witnessed an inspiring brand with poor campaign.
I meant not in well execution.

It look like the executors were selfish to bring on the egos, not the brand essence itself.

Too much play, less mind maturity. Miss the objective.

I admit that making an execution is not simple as flipping a hand.
Instead of flipping, who can guess it would flop the matter...

But it's neither sin or insane when we are going to enjoy self proud because of the client and our target audience have appreciated on our effort.
Two thumbs up :)

Yes, we can feel the sensation!
It just makes us fly to a magic land. With wide smile on face.

Ok. If you now have a product with promising benefit for your target audience, such peace of mind, unparalleled experience, self satisfaction or something like that, just let share to them.

Make them get the sensation...

Then if you are agree with me, put this copy for your product tagline:

Sense the Sensation

Side job

If you want to attract your online visitors, I think this topic is relevant with you, especially if your site offers at least a new job or online business for the visitors.

It's indisputable that people with full-time employee status often seeking a side job for earning life.

For someone who are not full-time employee, it's also very helpful when you offer a new side job that can be run from particular location, at office or home base.

You can fashion your site with image or banner and enlist various available jobs for them.

Make the list visible and easy to access. So, visitors can browse and pick up the relevant jobs for them that fit with their skills or competences in convenient way.

As the site owner, you can get more traffic when your site looks interesting and make visitors always come back.

You can put this copy into your site:

A demanding job site for side job

Respect others

It sounds great if you get a respect from others.
A respect can raise someone's self esteem.
It is like a human touch that makes someone's heart feel warm, secure and recognized.

The respect will encourage someone to achieve better.
To make a leap, not just a jump.
To satisfy with extraordinary result, not just an ordinary one.
And the most importance is to share the experience to others, not just to keep it by him/her-self for self pride.

A respect will mark up someone's dignity since it reflects person's value in community.
It's about a social labeling to someone's profile or status.
But for someone him/her-self, it is about principle of life.
If that principle broken, then the dignity will lost or stumble...

It's great if you have a campaign about dignity that relates to your product.
You can make it sound loudly and clearly to someone's mind and heart.

Bring it on to radio commercial.
Let it repeatedly run and people will listen it continuously, again and again.

Here is the concept or copy:

Dig your dignity

Wonderful life

It's an interesting fact finding that internet can make someone in both alienation and social exposure.

At a glance, if we see someone with his/her smart phone or laptop doing chat or browsing, we just see him/her being alone person. But in fact, that someone is socializing with others in matters.

What a wonderful life!

We can enjoy by ourselves and interacting with others in same time.
No matters who you are and wherever you come from, since you can go online,
you can share your thought, your feel and your experience to others.

You can choose your community you like, and contrary you can drop other which you dislike.
Yup, as simple as like that...

Social network shows its power.
You will be nobody if you are not recognized!
To be a part of the community, you must join or you will be ignored.

It's a great for you if you have a brand or product that has a community as a unique selling proposition.
With your community, all member will can access multiple benefits.
You can highlight the very importance of your community to your customer's daily life.

If it so, go a campaign on billboard.
Most of people will notice about your promise.

Let this copy be seen in clarity:

Without our community,
you have no opportunity

Way out

It's a happy thing when we consumed a product we love or like it.
But in reality, consuming a product not always ends in happy result.
Sometimes someone satisfied with his/her choice, but sometimes got upset.
Then make a complain is just a kind of reaction to show his/her respond.
Another person has chosen to idle and without showing the disappointment blatantly, then switches the preference to another brand in the same category.

If it happened to you, what would you have do to handle that unsatisfied feeling?

How to cope the problem?
Will you let it be unfinished business and you keep using the brand or you will just switch to other anyway?

Everyone has a choice and a way out.
It's interesting because it's like a homework for producer or advertiser how to measure the user's level of satisfaction.

It's also interesting when you try to make another brand users to switch to your brand.
It's possible if you have more product's appeal than competitor has.
Is is urgent for them to travel and enjoy new sensation of your brand.

Yes. It's fair for them to choose another experience.
Will a sin remain to their heart after switching to your brand?
What do you think :)

Anyway, you can tease your new customer with this copy on print ad:

It's fair to make affairs