It's seriously relaxed when you can get your dream trip to place where you have put it in your agenda for a long time. As a bachelor (if you are), you won't miss out on all the fun of that opportunity.
You will take severals day off to make it incomparable days. You get an unparalleled vacation to refresh your body and mind. Not to mention if you will be there with your special person!
And if you are a family man, what a lucky if you can take the trip with your whole family! Because it's very rare opportunity to be together with family along day without being interfered by office's stuff.
It's a worthwhile runaway :)
I can imagine how busy you are to make it true!
And what if you get the trip for free?
Impossible.
Really?
Nothing is impossible, Adidas says.
There are a lot of promo campaigns out there including in your country that prize winner to go travel abroad for free. A such offering that makes someone's dream come true!
If you have a travel campaign, I hope this copy for banner can do the task clearly:
Be There. Be With You.
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Brand campaign
Did you know that a brand campaign usually has 2 term to communicate its brand to the target audience?
First, we call it as Thematic Campaign which the message on it is about branding to brainwash consumers' mind with good image of brand with specific proposition and positioning in long term i.e 1 year campaign. The headline will talk about general image but in distinctive way. Others said this approach is also called "Soft Sell".
Second is Tactical Campaign which will deliver a short term objective regarding the current issue. It is usually called Promo Campaign that has objective to pamper consumers with irresistible offer. Sometimes it is either to attack or defend from the competitor. It's also known as "Hard Sell".
Thematic campaign will be an umbrella message for Tactical Campaign.
Give the soul on it. They are connected.
Hmmm..what do you think?
Perhaps you can correct my above opinion :)
But both campaigns are not easy to do. Even to think.
Each needs complete and comprehensive communication brief to lead our creativity run smoothly on right track.
It needs inspirational time to craft the idea.
It needs cooperative team work.
So, if today we are talking about inspiring product that makes life better, I have this copy line that will work well for your brand, suggested for print ad:
To Everyone. To the Future
First, we call it as Thematic Campaign which the message on it is about branding to brainwash consumers' mind with good image of brand with specific proposition and positioning in long term i.e 1 year campaign. The headline will talk about general image but in distinctive way. Others said this approach is also called "Soft Sell".
Second is Tactical Campaign which will deliver a short term objective regarding the current issue. It is usually called Promo Campaign that has objective to pamper consumers with irresistible offer. Sometimes it is either to attack or defend from the competitor. It's also known as "Hard Sell".
Thematic campaign will be an umbrella message for Tactical Campaign.
Give the soul on it. They are connected.
Hmmm..what do you think?
Perhaps you can correct my above opinion :)
But both campaigns are not easy to do. Even to think.
Each needs complete and comprehensive communication brief to lead our creativity run smoothly on right track.
It needs inspirational time to craft the idea.
It needs cooperative team work.
So, if today we are talking about inspiring product that makes life better, I have this copy line that will work well for your brand, suggested for print ad:
To Everyone. To the Future
Warrior brand
There is like a one way ticket when you have no option entering your brand new product into a crowded market place.
You must be a warrior, fighting till death to win the competition, aren't you?
What's else?
Because of throwing a towel before the duel will make your client fire you or shame on you :)
Yes, it's not an easy thought and time (also budget) when realizing that you were set to reach high target, but having low ammo.
You have a poor communication brief from client and the product is inferior too.
Anyway, the market is a fierce competition...
So, what will do you do?
Hmm...
Wait a minute...
Making over the real to get the deal?
That's right!
The only thing you need is your self confident still there.
Of course, also the product itself.
And you should have a brilliant idea to fight against competitors, including the market leader.
Forget about "The Face to Face Strategy " in this situation. Just try another.
A guerrilla one to get up close and personal...
Imagine that your product are embracing your target audience, so close like a friend :)
And your idea can come out with this confidence through headline:
For You, Only Better
You must be a warrior, fighting till death to win the competition, aren't you?
What's else?
Because of throwing a towel before the duel will make your client fire you or shame on you :)
Yes, it's not an easy thought and time (also budget) when realizing that you were set to reach high target, but having low ammo.
You have a poor communication brief from client and the product is inferior too.
Anyway, the market is a fierce competition...
So, what will do you do?
Hmm...
Wait a minute...
Making over the real to get the deal?
That's right!
The only thing you need is your self confident still there.
Of course, also the product itself.
And you should have a brilliant idea to fight against competitors, including the market leader.
Forget about "The Face to Face Strategy " in this situation. Just try another.
A guerrilla one to get up close and personal...
Imagine that your product are embracing your target audience, so close like a friend :)
And your idea can come out with this confidence through headline:
For You, Only Better
Best one
Recently I've got email from Ruzanna Harutyunyan, a representative of Huliq.com , one of the most outstanding news portals on web who asked me for being a quest writer/poster on that site.
I am flattered. Being a guest writer is a such appreciation for me. She said that the content of my blog has fascinated her.
Oh, thanks for that.
Honestly, it is not an easy thing to write a post everyday to cover in many topics.
Sometimes I can be discipline to post a subject daily, but then it's hardly to pursue it...
I'm difficult to spend a special time to update my blog.
It is like 24 hours of time is not enough :)
How about your blog/site?
Can you update it daily?
If you can, you are the best one!
By the way, what is your focus today?
A Valentine day?
Do you have a plan to send a card to someone special?
If you still have no idea for the message, I think this one is applicable for your card:
My heart is full,
but there is always a space for you
I am flattered. Being a guest writer is a such appreciation for me. She said that the content of my blog has fascinated her.
Oh, thanks for that.
Honestly, it is not an easy thing to write a post everyday to cover in many topics.
Sometimes I can be discipline to post a subject daily, but then it's hardly to pursue it...
I'm difficult to spend a special time to update my blog.
It is like 24 hours of time is not enough :)
How about your blog/site?
Can you update it daily?
If you can, you are the best one!
By the way, what is your focus today?
A Valentine day?
Do you have a plan to send a card to someone special?
If you still have no idea for the message, I think this one is applicable for your card:
My heart is full,
but there is always a space for you
You regret
It's about a regret.
It occurs in time you don't prepare for.
Something happens and remains a guilty feeling.
Did you regret recently?
What is your regret for?
For doing something or doing nothing?
Where is your regret from?
From the deepest your heart or your thought?
Why did you regret?
Because you are too weak or too strong?
The answer lies in you.
There is always a reason when someone like you regrets after facing the fact
which probably doesn't meet with the hope. Probably it's because of underestimating or overestimating something. The result you want to accept from your effort is too much or too less.
But, only you who know the exact value.
If you have tutorial or tips website, you can put this copy on it:
Avoid A Regret,
There Is Something Not To Forget
It occurs in time you don't prepare for.
Something happens and remains a guilty feeling.
Did you regret recently?
What is your regret for?
For doing something or doing nothing?
Where is your regret from?
From the deepest your heart or your thought?
Why did you regret?
Because you are too weak or too strong?
The answer lies in you.
There is always a reason when someone like you regrets after facing the fact
which probably doesn't meet with the hope. Probably it's because of underestimating or overestimating something. The result you want to accept from your effort is too much or too less.
But, only you who know the exact value.
If you have tutorial or tips website, you can put this copy on it:
Avoid A Regret,
There Is Something Not To Forget
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