I assume you know Einstein's theory about Relativity.
It's a well-known formula that describes a deep connection between energy and mass.
Yes, undebatable that Albert Einstein is one of the greatest scientists of this century.
If you take a look deeper on Einstein's theory, the formula consists a law of simplicity. It's not only uniquely written, but it also has a magnetism to your mind.
The formula is so simple and memorable, yet powerful impact.
If you can create such formula, I believe you can communicate to others clearly.
For example, you can write down headlines or taglines for your product to convey the message of "what to say".
But in the same time, you should be honest to yourself to kill your headline or tagline if it only represents your ego, not your brand.
Just make it proper. Start with simplicity. Crafting it in witty way.
Dare to put off a label smart guy or genius creative person to avoid of backfire as dull ideas.
Simple and sincere, enlightening your mind
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John Chow
What is a name by Shakespeare is a well-known satire question to answer the question itself.
I'm sure that Shakespeare has a strong reason when he submitted that popular sentence into the air and has been becoming tidbits for centuries until now, logically and emotionally discussed in any forum worldwide.
From internet, did you ever hear a name "John Chow"?
Yup, John Chow.
Not John Cow, Jhon Chow, or Jhon Cow.
The name has neither relation with John Woo, John Lennon, John Travolta, Elton John, nor John(ny) Mnemonic...:)
So, is John Chow a unique name?
If you are googling with subject John Chow, you'll find out about > 10 million search result for the subject. And finally you get the answer itself why John Chow is very popular in search engine.
John Chow is not a virtue. He is real and living in Vancouver, Canada. He is one of the internet masters who has been earning a lot of money from internet! From his Twitter you can grab his bio data as I make money online by telling people how much money I make online.
Hmmm...nice positioning, right?
Why this post talking about John Chow?
I just randomly pick up a person from internet database to show you how important is a name.
Like your name, you have a responsibility to manage your name as a brand.
Don't screw it up or mess up your name image by your activities record.
A bad name always has a grueling recovery to be a good name.
Everyone has each positioning in life.
Everyone has a task to accomplish.
Then you can put it -- your name as brand -- strongly memorable in people's mind:
If a name has power, it must be powerful
I'm sure that Shakespeare has a strong reason when he submitted that popular sentence into the air and has been becoming tidbits for centuries until now, logically and emotionally discussed in any forum worldwide.
From internet, did you ever hear a name "John Chow"?
Yup, John Chow.
Not John Cow, Jhon Chow, or Jhon Cow.
The name has neither relation with John Woo, John Lennon, John Travolta, Elton John, nor John(ny) Mnemonic...:)
So, is John Chow a unique name?
If you are googling with subject John Chow, you'll find out about > 10 million search result for the subject. And finally you get the answer itself why John Chow is very popular in search engine.
John Chow is not a virtue. He is real and living in Vancouver, Canada. He is one of the internet masters who has been earning a lot of money from internet! From his Twitter you can grab his bio data as I make money online by telling people how much money I make online.
Hmmm...nice positioning, right?
Why this post talking about John Chow?
I just randomly pick up a person from internet database to show you how important is a name.
Like your name, you have a responsibility to manage your name as a brand.
Don't screw it up or mess up your name image by your activities record.
A bad name always has a grueling recovery to be a good name.
Everyone has each positioning in life.
Everyone has a task to accomplish.
Then you can put it -- your name as brand -- strongly memorable in people's mind:
If a name has power, it must be powerful
Ask Yourself
As a creative person,
what kind of feeling do you have when you have executed a what to say to be as it is?
The fact:
You just executed it as a how to say for your current campaign.
Just take a breath. A long and slow one is allowed :)
Then ask yourself:
Did I satisfy with the done job?
Was I proud of or I just humiliated myself with it?
I believe in you guys that you are not a kind of people who wants a dream come true like blinking eyes in second.
It needs a process. It's supposed to be galvanized in a fierce brainstorming. It's not an instant seed of improvisation in the name of a tight deadline.
I agree with you, crafting some good ideas is not like a short cut or one night dream, but it's a kind of dead end. You have to find out the way out to get connection with the current what to say of your brand campaign.
If you get your idea too easy and apply it in execution, will be you suspicious?
It's too good to be true.
Come on, guys. You know it as your favorite hide-and-seek game.
Just find the treasure.
The day is high noon.
Don't run a party earlier.
Dig, dig and dig.
"Dug, dug, dug!"
Watch Out! Don't Bury Yourself!
what kind of feeling do you have when you have executed a what to say to be as it is?
The fact:
You just executed it as a how to say for your current campaign.
Just take a breath. A long and slow one is allowed :)
Then ask yourself:
Did I satisfy with the done job?
Was I proud of or I just humiliated myself with it?
I believe in you guys that you are not a kind of people who wants a dream come true like blinking eyes in second.
It needs a process. It's supposed to be galvanized in a fierce brainstorming. It's not an instant seed of improvisation in the name of a tight deadline.
I agree with you, crafting some good ideas is not like a short cut or one night dream, but it's a kind of dead end. You have to find out the way out to get connection with the current what to say of your brand campaign.
If you get your idea too easy and apply it in execution, will be you suspicious?
It's too good to be true.
Come on, guys. You know it as your favorite hide-and-seek game.
Just find the treasure.
The day is high noon.
Don't run a party earlier.
Dig, dig and dig.
"Dug, dug, dug!"
Watch Out! Don't Bury Yourself!
Play It
Today is the battle of smart-phones.
A talk of the town that appears as tidbits, flying following the wind flow.
Maybe it's already come to your ears.
And maybe you have owned it!
Yes, this time is the fierce fight between Blackberry by Research In Motion Limited and iPhone by Apple.
Looks familiar, right?
Both of them have been dazzling a lot of consumers and creating big fans who will defend from the good and the bad about their possessing.
Who cares to the inherent specifications?
Who will be conscious about the named-technology injected on it?
Who will be amazed by its fashioned-style?
You?
Absolutely you.
Owning one tends to be a trend-maker. Progressive. Up-to-date. Recognized.
It looks like a confession:
it's simply for me. It's really me.
Then you can be connected by everyone, anytime. And you can be always caught by your messenger status 24 hours. You let everyone know your mood, your thought or your activity.
Just leave your status, others will notice.
Just push your message, others will know.
Immediately. Less than second.
You can get refreshed by a time goes by.
So, it's a battle of the minds rather than image itself.
Image is already given.
Mind is yours and you created it. Intentionally.
It's not a game alike thing-in-itself, but you like to play it.
So, when it comes to your mind, what kind of promise do you want to display on TV Commercials?
Without It, Life Means Nothing
A talk of the town that appears as tidbits, flying following the wind flow.
Maybe it's already come to your ears.
And maybe you have owned it!
Yes, this time is the fierce fight between Blackberry by Research In Motion Limited and iPhone by Apple.
Looks familiar, right?
Both of them have been dazzling a lot of consumers and creating big fans who will defend from the good and the bad about their possessing.
Who cares to the inherent specifications?
Who will be conscious about the named-technology injected on it?
Who will be amazed by its fashioned-style?
You?
Absolutely you.
Owning one tends to be a trend-maker. Progressive. Up-to-date. Recognized.
It looks like a confession:
it's simply for me. It's really me.
Then you can be connected by everyone, anytime. And you can be always caught by your messenger status 24 hours. You let everyone know your mood, your thought or your activity.
Just leave your status, others will notice.
Just push your message, others will know.
Immediately. Less than second.
You can get refreshed by a time goes by.
So, it's a battle of the minds rather than image itself.
Image is already given.
Mind is yours and you created it. Intentionally.
It's not a game alike thing-in-itself, but you like to play it.
So, when it comes to your mind, what kind of promise do you want to display on TV Commercials?
Without It, Life Means Nothing
New Machine
I'm back and bring a new brain simulation for you :)
This one.
You are asked to crafting creative ideas about car product, a new one which has new machine technology offering more powerful acceleration and in speed.
Your target audience has psychography of young executives but mature in mind, visible achiever, a shining star who succeeds in life and hates conservative style.
The objective is to strengthen both product image and target market's character.
Got it?
Well, instead of highlighting the new machine literally and you are getting difficult to emphasize personally to target market's character, I think the best strategy is blending them into one strong copy line that shows off the message.
And you can go both personification approach of the benefit of the product and a confession of the young executive as its target market.
Here is the headline, accompanying your great visual design of car and young male executive's body language:
I Hate To Stop
This one.
You are asked to crafting creative ideas about car product, a new one which has new machine technology offering more powerful acceleration and in speed.
Your target audience has psychography of young executives but mature in mind, visible achiever, a shining star who succeeds in life and hates conservative style.
The objective is to strengthen both product image and target market's character.
Got it?
Well, instead of highlighting the new machine literally and you are getting difficult to emphasize personally to target market's character, I think the best strategy is blending them into one strong copy line that shows off the message.
And you can go both personification approach of the benefit of the product and a confession of the young executive as its target market.
Here is the headline, accompanying your great visual design of car and young male executive's body language:
I Hate To Stop
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