INSPIRATIONAL COPY

Farewell Welcome

2011-12-30T08:47:00.000-08:00

Thank you very much, 2011!
I'm saying goodbye without having intention of forgetting you in the new year to come.

And for 2012 which is coming to us.
What will you share in the next 365 days?

Dead or Alive

2011-11-30T22:57:00.000-08:00

When you decided to be a creative people in advertising agency, then you would have to be ready for the consequence.

As a creative, yes, you are a kind of free people. Your mind, your thought, your imagination can go anywhere. Flying no borders.

But, do you know that you are -in fact- not a free people?

You have to think 24 hours 7 days without any pause of moment.
If you get some offer to choose between option: "dead or alive",
which one will be picked by you for your creativity?

100% alive.

Totally true. It's because, actually, you have no option in this situation :)

Original Copy

2011-07-06T19:46:00.000-07:00

Everyone loves getting a new thing.
A new thing always offers a lot of experience.
A new thing always offers you a key to reveal its hidden myth.

If you think a new thing is incredible,
then what will you call about an original thing?.

An original is everything.

Where is the thought when the heart is wishing a copy in the middle of night?
Where is the heart when the thought is thinking about a copy at glance?

As a copywriter, you will never give a copy, especially a copycat for your brand campaign.

Because every brand deserves to get a new original idea, yet fresh and salable.

Trouble Shooter

2011-06-30T21:44:00.000-07:00

Guys,
How many times did we stuck in the middle of nowhere while creating a new idea?

Of course, there are many things which can block your creative idea to born.
As a copywriter, it's more than annoying, alike crazy when we feel like a nobrainer.

If you got nothing to write down your idea,
it's probably you stop for a while to count on your hand describing your idea.
Let you visualize it verbally.

Because every idea needs a clear picture.

Questions Answers

2011-05-31T23:51:00.000-07:00

Sometimes, when we are enthusiastic in work and crafting an idea, we miss the detail about the concept. We just go because "the show must go on" is already injected in our mind and pushes us in rush. Wait a minute. And because the deadline too :) So, we just ignore that. Deliberately.

In fact, we need that detail. The kind of simple self control which can criticize ourselves.

A simple questions-answers game which can be played easily during a work before we accomplish it or we will finish badly because we just ruin it.

A question such:
Did we read the job brief and understand it carefully?

A basic question but we have it to answer, right?

Another questions will be on list if we are truly aware of the work.
The answers are also always be there to assist us work better and get the best result without any regrets.

If you forget the detail, you will regret

April Fool

2011-03-31T23:54:00.000-07:00

Watch out!

April is coming and beware of its first day :)

If you get either a bad news or good one, please make it double check.
Don't respond it seriously (you know what I mean).

1 April is a legend. A myth. A joke.
A date when most people wait to make a trick to others.

Do you?

It's alive because we love it

Brand Activation

2011-02-28T22:04:00.000-08:00

How long can a brand live?

Yes. We do care about it.
It's our task in daily basis to maintain our brands.
To give them a sustaining life at time-to-time.
Give them soul to differentiate with others.

Yes. We do care about how long our brands can live inside consumer's heart and mind.
A brand is born to be a friend of people.
A brand is born to fulfill people's need.
A brand should keep alive to make people live as they want.
As long as it has regular brand campaign, a brand will have a long life.

It's a brand activation for.
A brand activation is not only needed when a new brand comes first time in the world, but also when it has multiple years and gets older and older after that.

When a new brand is born -if you don't care of it a little bit-it will die soon. Very soon.

Satisfaction Guarantee

2011-01-27T01:04:00.000-08:00

What is your life slogan of activities in daily basis?

Work hard, play smart?

Work less, gain much?

It’s up to you.

The slogan represents you. It’s your principle which motivates you all time.

How about:

Care yourself, care your health.

It means nothing when you can reach your goal but you cannot enjoy the happiness of it. It’s ironic, right?

Work hard without being supported by good health management will send you to a kind of nightmare, laying your bad body in a bed of hospital.

A success is anyone’s dream. Otherwise, a preparation is anyone’s must to do first.

If you are willing to start doing something, prepare yourself to either get success or vice versa.

If you are not ready at all or you ignore the impact of a success or a failure, be careful with your health.

Too happy or too depressed will turn you into a drop. Beware of a heart attack.

So, it’s a small tip with big benefit (I hope :))

Prepare your emotion. Prepare your heart. Take care of your health. If you think that health insurance is a bunch of money to pay, think again. Thanks that now you can find an affordable health insurance medical. It will make you survive both in health and budget.

How about someone who are suffering a kind of medical condition or she/he has already recovered from illness, will a health insurance company cover or deny his/her claim in case of getting bad health condition?

It’s not a silly question. Perhaps it’s my concern or maybe yours before deciding to take a health insurance. But we both agree about the important of health insurance with preexisting conditions, especially the affordable oneJ. Yup, the affordable health insurance with preexisting conditions not only gives us great medical health coverage but also a peace of mind -- in all our activities.

If we are a hard worker, we should play smart to choose anything for life, how to spend our earning wisely, not wasting it.

Then, if you are now planning to pick up a health insurance company, don’t hesitate to consider cheap health insurance plans. If a cheap one can benefit you much – a satisfaction guarantee, you’d better take it.

Season’s Greetings

2010-12-31T14:23:00.001-08:00

It’s time to leave, closing 2010’s pages and starting the new chapter of pages 2011.
For any reason, needless to regret anything which has already happened in 2010.
Instead of that, it’s time to recovery from any fails, heading up the new challenges and
firing up the new passion to beat all obstacles.
Happy New Year, my friends.

Let the spirit always be ours, now and then.

Curriculum Vitae

2010-08-10T00:53:00.000-07:00

Maybe you often hear some proverb such as “You are What You Think; You are What You Eat; You are What You Read; You are…(you can add your version, anyway).
For a copywriter, in daily basis: You are What You Write.
People know you from your writing (~~if they want to hehehe~~)
But guess, did people know when it was still inside your mind?
Let people know you easier. Your character is a signature amongst others.
Especially, when you are looking for a new job .

If you write down your experiences & your skillfulness in your curriculum vitae (CV) as a bunch of list, literally, you are seriously hurting your creative soul (~~and all creative people, sigh~~).
Don’t be proud if you write like others do.
In commercial writing, this is a part of don’s.
Yes. Sameness is a shame.

Because writing a CV can be applied like executing a print ad, radio commercial, even a TV Commercial and etc. You can add some supporting visual, links, voices, sounds, videos and more on your CV.

So, how can insert them in papers?
Who is talking about writing CV in papers?

If you are true copywriter, forget to be a typist or clerk type (sorry, but it’s true).
Your creative mind must drive all your consciousness and your fear.
Utilize all media. Pick one of them to represent yourself in a creative CV.

The better your CV, the better your future

Hidden Copywriter

2010-06-30T09:09:00.000-07:00

So, who is that guy who has no guts to claim himself as a copywriter?
Okay, not him. But her.
Then, the question is:
Who is she who cannot see herself as a copywriter?
Okay, not her. But who.
Who?
Off course, I’m pointing to you.
Because somehow, somebody like you won’t to declare something you didn’t realize it.
Don’t believe it?

Let you prove it with this simple question-answer play.
Q: Did you join a social media?
A: Yup.
Q: How often do you update your status on that?
A: Not often, but I do update it.
Q: Do you like to write a short message on your phone?
A: Of course. It’s simple and cheap.

From now on, you can continue this Q&A list with yours that will find yourself as a hidden copywriter for about many things in your life.

Because when you updated your status in twitter or facebook for example, or when you wrote for sending or replying a short message on phone, or when you wrote a post or a reply for email, without realizing it you had written some wording with your own which you chosen them carefully according to the purpose.
Or, when you are falling in love and want to declare it to someone then you will choose some right words which represent your current feeling.

First thing in a first step as a copywriter is
you know what you think to write.

Social Media

2010-06-02T20:42:00.000-07:00

How many social media did you join?

What kind of objective was when you decided to join social media?

Probably, your answer is merely same with me, with your friend, with your friend of your friend, and so on.

But, maybe, you have totally different answer with others.
Oh, never mind.

Because this time we are not discussing which the best one among others.
But the topic is now about the power of social media.

Imagine that we can use a social media to branding our product.
Not only do advertise on the social media but also the tidbits that happening over the members about our product campaign that they saw in any media and became a topic for them.

What a surprise when tracking or monitoring their activities, especially their status, we can see our product described by them.

And we cannot neglect it at all.

Various comments from them will be a remarkable value for evaluating our campaign.

The Power of Super

2010-05-24T22:12:00.001-07:00

Don’t ever think I am writing about action figures as superheroes like Superman or Spiderman in this post.
Not a chance. (Next time, maybe :))
This time, we are talking about super – a word line which appears in TV Commercial.
Sometimes it superimposes over a visual to strengthen the visual meaning or it appears alone over the white or black background as a conclusion, resume, summary or key line for the whole story of the TVC.
Remember, to strengthen not to make a redundancy of meaning.
Depends on the execution, sometimes a TVC gives you an order to make a conclusion by yourself what the main message on it.
The TVC is trying to play with you interactively instead of making the conclusion literally.
Not only will inspire you, but also you get a comfort feeling because you are in a part of the result. Understood or not. Receive or reject the message.
And sometimes, the super in TVC let you be in a deep role play how you can absorb and understanding the story of the TVC.
It’s more playful than none.
More emotional.
So, when you decide to have super(s) in your TVC, don’t put an ordinary sentence or phrase on it.
Put something powerful wording, of course, which is not literal as ‘what to say’ wording.
The impact is from your ‘how to say’.
Try it as a dummy before you present it to your client or even in internal team meeting.
Just feel it. The difference.
Don’t underestimate the super

Movie News

2010-05-22T01:07:00.000-07:00

Are you movies lover?

Will you not sorry yourself when you miss of movie news even a bit?

Then you will insist yourself to update your knowledge about which actors or actresses role on the play of incoming new movies, their slices of life that captured candid or blatantly, the award goes to who, who falling in love with who, who is in dating, etc.

Yes, it's because of you are a kind of person who loves the movie world with all features which live on it inherently.

So don't be far away.

Just stay away, close to the up-to-date here.

Please, don't tell anybody that you can follow all the stories and the hypes that happening in the entertainment and movie industry so easy and in convenient ways even in the go!

Let you be the first person knowing the news :)

It's great that from this Movie News, you will be a centre of attention when meet your friends and talking about celebrities entertainment today.

Imagine you know it much more than others!

Just enjoy the play.

By subcribing via RSS, newsletter or social media, you will get new up-to-date movie news instantly.

April Mop

2010-04-01T00:29:00.000-07:00

When a shit happens to you in early April on date 1, will you take it seriously?
I suggest you can keep your temper calm because probably you are in joke.
A serious joke. You are in a play of April mop which run by either of your team, friends, colleague, enemies and so on.

The joke is a prank which it could make you get totally upset.
It's not serious, but it's a serious joke so you will remember it along the rest of your life :)

And why April Mop is still alive and happening although it never got published through advertising and media?

Because we all are the messenger, its message carrier who popularize and update it every time the date is first on April.

It's joke. But serious in planning and execution.
Did you do that? Or are you planning to prank of your friend?

Be serious to make a joke.

King of Ideas

2010-02-28T19:40:00.001-08:00

This situation could happen to anyone, maybe you already had this experience.

Your client was not happy with your creative execution or the result of the product campaign which was developed by your agency.

Then the client started to blame on your strategy and the way the ideas were executed which those already were approved by them before.

The client is king. It’s a vision from the client side and sometimes somehow from your management side.

The fact that from your creative side is idea is king.

So, which one is the true king?

Which one does have better power to push you radically?

As the creative idea owner, you would defend and explain that everything had run on the right track, except “x” factor uncontrolled which has successfully destroyed your expectation.

But who cares?

I think you care.

Yes, you do.

You have the reason and the responsibility on it.

Because you are the king of your ideas.

Deadline Deadlock

2010-01-31T06:28:00.001-08:00

Where is your idea when the deadline is close to you and you still have nothing?

It looks like you are difficult to find the best one to fit the job requisition.

The best one?

It sounds too confident :)

Maybe you have a list of ideas but it's just a list of rubbish.

So, which one close to you based on your real experiences? When the deadline came, how did you treat your ideas? They just looked great and ready to be presented in front of the client or you just already signed your letter of suicide?

It is nor better or easier to fix the ideas unless you prepare it ready on schedule, on your paper work, so you can get peace of mind not "piece of mine".

Just imagine, you are on deadline but you get a deadlock to have an icebreaker of your frozen ideas…

Any ideas?

01012010

2009-12-31T19:43:00.000-08:00

Let this new year shine your way to success.

Scam Ads

2009-12-01T19:26:00.000-08:00

Why scam ad occurs?

Why creative people have a willing to create scam ads?

What is the cause?

Those because of disappointing and frustrating toward the client for having rejected their brilliant creative ideas or because they hungry for awards?

Or they just want to exist?

Or a need to show off?

Which one does drive you to get an award?

When you got an award from your scam ad, are you happy?

Dreadful?

What do you really expect?

I think this following line can refresh yourself :)

Be yourself, but don't be selfish

Creative Rationale

2009-11-30T21:47:00.000-08:00

Assume that you have abundant ideas and you think all your ideas are applicable to execute for print ad, commercials, and so on.

In this step, you should have some brainstorming with your team.
Because you cannot handle it all by yourself.
You need someone to bring your ideas to reality, either to be designed or visualized.

" But I can design or execute it by myself," Yup. You can answer like that because your amazing talent.

God bless you :)

But think again, if you have no magic skill such that. Woa!

Then if you have to present it to your client, it's better you pick up many -not only one idea which have good reasons, just in case your client will break your reasons easily. Safe haven, you still have an option. Other idea. To fight back. Never mind if then it'll be slaughtered again by your beloved client. At least, you have something to argue for your idea. Not silence to kill.

Behind a great idea, there is a great creative rationale

Brand Adaptation

2009-11-29T23:51:00.000-08:00

Do you have international brand and it has a high self confidence amongst the crowd?

Okay, but don't too confident.

Especially when your international brand will go campaign regionally.
It means you have to make adaptation the campaign in order to avoid some frustration when your brand speaks locally.

Your brand has been already success in your country but when it goes to other country, who can guarantee it will have the same result?

Why it is so important to localize your brand campaign.

In your language your brand is superior indeed, but when it gets face to face with other country with different language, different culture, different community, what can your brand do and act?

Act local to make your campaign familiar

Magic Algebra

2009-11-01T08:44:00.000-08:00

Have you ever seen a movie which told about a genius person?

Perhaps you could make a list of movie titles about that. The facts are different about film director, actresses, setting and background, also the special effect if any. But from all you can remember about those movies, you can find the sameness, the red line which connecting amongst them. The story told about numbers. Mathematics.

Yup. It's just a proven case that math is very useful and helpful in life. And as far you know about Math, Algebra is an important key of it to conquer the world.

So, what is about you?

Do you love Algebra or you just hate it very much?

Whoever you are, you can learn Algebra to challenge yourself and to solve the problem in studying Physics, Chemistry and Statistics.

Some people assume that Algebra is about a gift from nature. It's about genetic. But some believe that Algebra can be learned, studied, polished and applied in real life by anyone, not just in success story in movie theater.

Is it annoying when you got Math problems?

You just felt frozen. Hopeless. Ashamed.

But don't worry. Your bad feelings will get away from your life from today. Because you can now find the Math answers online with TutorVista, the leading online tutoring company in the world which brings to you about Algebra help, Algebra tutoring and Online Algebra tutor.

You can rely on to the expert to do that; to share the magic formula of Algebra and how to make yourself expertise on it. All in easy and comfort ways. Surely, Algebra help you easily to face the world.

So, let's make yourself expert in Algebra by taking the irresistible TutorVista's offer about unlimited monthly tutoring package for only $99.99 a month for all subjects and available 24x7!

Visual or Copy

2009-09-30T21:50:00.000-07:00

My student asked me which should be first in mind when creating a print ad:
visual or copy first?

The question is normal or standard for people who are willing to craft a new print ad.
It's not silly one, but it is annoying for the asker (or other who had same question) when that question has no answer or no one cannot convince him/her enough.

By the way, do you have the answer?

I'll appreciate whatever your answer :)

Okay, it's a great time to recall or track your mind work :) the way you usually grab ideas and how, why, and what ideas that flash to your mind.

If ideas usually come to you through visual, it's fine.
If ideas easily make you have eureka time in copy concept, it's fine too.
If both visual and copy usually come together to you, you are blessed!

Don't confuse to reject one of them when it comes in the way you are not ready for that: not as like what you expect. Just take it. Visual driven or copy driven doesn't matter.

The most important is idea driven itself!

Way Out

2009-08-31T22:37:00.000-07:00

When you get a dead end in your way of exploring ideas,
what could be a way out for you?

This question is not a kind of rhetorical something, but you should have the answer.
It reflects the way you manage yourself instead of your temper :)
It can say much the character of manner to copy the problem.

Yes, when you claim yourself as creative person, you are in serious problem. Indeed.

You are not ordinary people. You are totally different.
When others think literally, you take the way laterally.
When others are proud of achieving standard, you have to be beyond.

Like or not, you have to push your endurance of your brain much more and more.
Being stagnant is a shortcut to your grave of your ideas.

Just play fair to yourself.
As a creative, you should run anytime.
Run, run and run to pursue your dreams. Your objective. Your aim.
And you'll always get your way out when you get a dead end. Automatically.
Because your brain has been already set up for that...

Dead End is not totally an End

Award Winning

2009-06-30T19:46:00.000-07:00

What kind of annoying thing which always haunts creative people?

Winning an award :)

Undeniable that creative person in advertising agency is hungry to beat another creative idea from other people.

It's so prideful when your winning ad can stand out amongst other, right?
The more creative, the more possibility to win an award.

But is it true?
Or something left behind?

How about your own experience?
Have you won some award at least one?
Can you share to us how you got that award?
How easy or how difficult you are to bold your existence in this fierce idea battle?

When you are thinking about your creative idea which will be luck for award :),
at the same time are you thinking about your client respond when they see it at presentation?

Does your creative is on the track with client's brief or
you just have a hidden agenda to make your creative idea pass the formality of presentation so you can claim your idea is not a scam, because it has been shown.

Not created only for ad festival.
Not driven by your ego :)

Fuihhh...
I just want to refresh my mind today.

Just think creative to answer the client's brief.
Award will follow.

Go Green

2009-04-30T23:35:00.000-07:00

Did you ever handle a Go Green campaign againts environmental destruction?

What kind of handicap did you face?

Did your team and your client satisfy with the result?

Between range 1-10, what is the current value for the result?

And if you have a new Go Green Campaign at the present or will run in the future, I have a list of topics that probably one of them can answer your environmentally friendly campaign for your product:

Zeronize
Recover Lost Forest
Reduce Emission
Eco Friendly Plant
Eco Product
Support Clean Environment
Hybrid Engine
Concern Global Warming

All is about the topic of:

We Go Green For You

Say A Word

2009-04-24T02:59:00.000-07:00

Every word has meaning.
Every meaning has power.

So, may I say that every word has power?
It's very simple, right?

But, don't judge the word by its power :)
It's not as simple as your thought.

In reality, perhaps you often get difficulty to make a word fit with your purpose. A conversation for example, it needs a good thinking and good emotion handling to make your every word listened by your partner.

In advertising and marketing, you can deliver words optimally in various medium such as print ad, poster, billboard, video tron, TV commercials, radio commercials, running text, SMS blast, email blast, etc...that every word you create is having a function.

If your word is kind, it can make other peace of mind.
But on the contrary, if you deliver a bad word, I'm afraid you will break someone else's heart...

Attention:

The word you choose is a must be selected.
To someone whom you say the word is always to be selected.
How you deliver the word is a medium that carefully selected.

So, still think that saying something to someone else is easy?
In fact, you have to prepare it comprehensively to make your word valuable.
Make your word more impact in any medium.

Don't waste your time to play with word that is already used by other.
If other (brand) already said it, you could have to say it in another way, in more powerful way.

Don't be proud of being a copycat

Missing in Action

2009-04-14T20:29:00.000-07:00

Maybe today is your bad when you are realizing your ad campaign drop in result. It's far away from your expectation. A matter of fact, it missed the target. It's something that left behind such as missing in action.

What's wrong? What kind of mistake lays on the fact?

You and your team should make a comprehensive review to avoid such problem to occur again in the future. You can make a list to track the causes. Don't make an assumption that everything is totally right. Don't defense yourself. It's only getting worse for the matter.

It must be a mistake in your campaign.
However, no one will be burdened by the weight of fail.
It's a work of team. So, don't worry...

Then, take a look to the ad strategy.
A surgeon is a must to get in detail.
Let everyone get involved in deep review.

After that, all of you can raise such questions:

Has your ad answered the target audience's need or want?
Has your ad well crafted to talk to them?
Has your ad message delivered the right thing of your product to the target audience?
Has your ad message sided to the customer?

You yourself could continue the list to seek the missing link further
(including media exposure, media placement, media budget, etc)
Find it, find the thing missed in the execution: missing in action.

Randomly checked out the problems, I intend to review the ad message.
Has it talked too much from manufacture side?
If so, maybe it's the main problem.

If you can turn it into consumer side, it will be totally different in look and sense. Because it's so important to be able to feel the emotion and the behavior of your target audience precisely.

Indeed, you'll find and craft a great approach for your ad.

Today's tip:

Say your ad from target audience's side

Mona Lisa

2009-04-07T03:52:00.000-07:00

What is first recall when you hear the name "Mona Lisa"?

If your memory is about a famous 16th-century portrait by Leonardo da Vinci, you are on my topic. What if it's about your ex....(sorry, I'll talk it later if you insist...)

When you see the painting portrait "Mona Lisa" in your first sight of your experience, you will not forget her smile. Forever.

Remember Mona Lisa, you will recall her mysterious smile immediately.
Without a text on it, you can grab, feel and conclude that Mona Lisa is smiling to you.

So what do you think when there is a text with tittle "Smiling Mona Lisa" accompanying the very clear expression of Mona Lisa?

Is the detail helping you?
Or it is so annoying?

Because you've already known that Mona Lisa is smiling to you, so please don't explain it to me! (Just express your anger, don't make it unfinished business...)

I give my empathy to you :)

What will do you call about the tittle "Smiling Mona Lisa" if it exists?

Redundant.

An explanation to something that is already understood.

Do you need a redundancy?

No, right?

It's useless. It pushes you into anticlimax.

It's a same treatment when you are creating a print ad.
If you have a strong visual and it can touch the heart and sense of your reader, let it go alone. Don't accompany it with an explaining headline or you will flop your brilliant execution only in a second...

Don't explain something
if it's very clear to understand

Big Bang

2009-04-01T22:59:00.000-07:00

What often mistake do creative people do?

In my opinion:
They are satisfied too fast. Too early.

Really?

Correct me if I am wrong :)

Take a look back your days when you've got a big bang idea for your creative materials.
Will you eager to dig the concept again?
In fact you still have a chance to see it from another perspective, but you won't...

Perhaps you and your team have agreed that the idea is already the answer of the campaign objective and needless to consider on client side to judge more the idea.

From the creative view, the big bang idea is the best of the best, so it's just wasting the time to make a review again.

But if you were pretending a client, maybe you would find a crack in your solid argument.
Maybe it's only a very tiny crack, but it is enough to make your big bang idea fragile.

Then imagine you're presenting it to your client and suddenly the client breaking that big bang idea into pieces easily...

Today's tip is :

Don't love your idea too much

e=mc2

2009-03-24T01:43:00.000-07:00

I assume you know Einstein's theory about Relativity.
It's a well-known formula that describes a deep connection between energy and mass.

Yes, undebatable that Albert Einstein is one of the greatest scientists of this century.

If you take a look deeper on Einstein's theory, the formula consists a law of simplicity. It's not only uniquely written, but it also has a magnetism to your mind.

The formula is so simple and memorable, yet powerful impact.

If you can create such formula, I believe you can communicate to others clearly.

For example, you can write down headlines or taglines for your product to convey the message of "what to say".

But in the same time, you should be honest to yourself to kill your headline or tagline if it only represents your ego, not your brand.

Just make it proper. Start with simplicity. Crafting it in witty way.
Dare to put off a label smart guy or genius creative person to avoid of backfire as dull ideas.

Simple and sincere, enlightening your mind

John Chow

2009-03-23T10:48:00.000-07:00

What is a name by Shakespeare is a well-known satire question to answer the question itself.

I'm sure that Shakespeare has a strong reason when he submitted that popular sentence into the air and has been becoming tidbits for centuries until now, logically and emotionally discussed in any forum worldwide.

From internet, did you ever hear a name "John Chow"?
Yup, John Chow.

Not John Cow, Jhon Chow, or Jhon Cow.
The name has neither relation with John Woo, John Lennon, John Travolta, Elton John, nor John(ny) Mnemonic...:)

So, is John Chow a unique name?

If you are googling with subject John Chow, you'll find out about > 10 million search result for the subject. And finally you get the answer itself why John Chow is very popular in search engine.

John Chow is not a virtue. He is real and living in Vancouver, Canada. He is one of the internet masters who has been earning a lot of money from internet! From his Twitter you can grab his bio data as I make money online by telling people how much money I make online.

Hmmm...nice positioning, right?

Why this post talking about John Chow?
I just randomly pick up a person from internet database to show you how important is a name.

Like your name, you have a responsibility to manage your name as a brand.
Don't screw it up or mess up your name image by your activities record.
A bad name always has a grueling recovery to be a good name.

Everyone has each positioning in life.
Everyone has a task to accomplish.

Then you can put it -- your name as brand -- strongly memorable in people's mind:

If a name has power, it must be powerful

Ask Yourself

2009-03-18T10:24:00.000-07:00

As a creative person,
what kind of feeling do you have when you have executed a what to say to be as it is?

The fact:
You just executed it as a how to say for your current campaign.

Just take a breath. A long and slow one is allowed :)

Then ask yourself:

Did I satisfy with the done job?
Was I proud of or I just humiliated myself with it?

I believe in you guys that you are not a kind of people who wants a dream come true like blinking eyes in second.

It needs a process. It's supposed to be galvanized in a fierce brainstorming. It's not an instant seed of improvisation in the name of a tight deadline.

I agree with you, crafting some good ideas is not like a short cut or one night dream, but it's a kind of dead end. You have to find out the way out to get connection with the current what to say of your brand campaign.

If you get your idea too easy and apply it in execution, will be you suspicious?

It's too good to be true.

Come on, guys. You know it as your favorite hide-and-seek game.
Just find the treasure.

The day is high noon.
Don't run a party earlier.

Dig, dig and dig.
"Dug, dug, dug!"

Watch Out! Don't Bury Yourself!

Play It

2009-03-13T00:21:00.000-07:00

Today is the battle of smart-phones.
A talk of the town that appears as tidbits, flying following the wind flow.

Maybe it's already come to your ears.
And maybe you have owned it!

Yes, this time is the fierce fight between Blackberry by Research In Motion Limited and iPhone by Apple.

Looks familiar, right?

Both of them have been dazzling a lot of consumers and creating big fans who will defend from the good and the bad about their possessing.

Who cares to the inherent specifications?
Who will be conscious about the named-technology injected on it?
Who will be amazed by its fashioned-style?

You?

Absolutely you.

Owning one tends to be a trend-maker. Progressive. Up-to-date. Recognized.

It looks like a confession:
it's simply for me. It's really me.

Then you can be connected by everyone, anytime. And you can be always caught by your messenger status 24 hours. You let everyone know your mood, your thought or your activity.

Just leave your status, others will notice.
Just push your message, others will know.
Immediately. Less than second.

You can get refreshed by a time goes by.

So, it's a battle of the minds rather than image itself.
Image is already given.
Mind is yours and you created it. Intentionally.

It's not a game alike thing-in-itself, but you like to play it.
So, when it comes to your mind, what kind of promise do you want to display on TV Commercials?

Without It, Life Means Nothing

New Machine

2009-03-04T21:08:00.000-08:00

I'm back and bring a new brain simulation for you :)

This one.

You are asked to crafting creative ideas about car product, a new one which has new machine technology offering more powerful acceleration and in speed.

Your target audience has psychography of young executives but mature in mind, visible achiever, a shining star who succeeds in life and hates conservative style.

The objective is to strengthen both product image and target market's character.

Got it?

Well, instead of highlighting the new machine literally and you are getting difficult to emphasize personally to target market's character, I think the best strategy is blending them into one strong copy line that shows off the message.

And you can go both personification approach of the benefit of the product and a confession of the young executive as its target market.

Here is the headline, accompanying your great visual design of car and young male executive's body language:

I Hate To Stop

Worthwhile runaway

2009-02-23T01:04:00.000-08:00

It's seriously relaxed when you can get your dream trip to place where you have put it in your agenda for a long time. As a bachelor (if you are), you won't miss out on all the fun of that opportunity.

You will take severals day off to make it incomparable days. You get an unparalleled vacation to refresh your body and mind. Not to mention if you will be there with your special person!

And if you are a family man, what a lucky if you can take the trip with your whole family! Because it's very rare opportunity to be together with family along day without being interfered by office's stuff.

It's a worthwhile runaway :)

I can imagine how busy you are to make it true!

And what if you get the trip for free?
Impossible.

Really?

Nothing is impossible, Adidas says.

There are a lot of promo campaigns out there including in your country that prize winner to go travel abroad for free. A such offering that makes someone's dream come true!

If you have a travel campaign, I hope this copy for banner can do the task clearly:

Be There. Be With You.

Brand campaign

2009-02-19T20:45:00.000-08:00

Did you know that a brand campaign usually has 2 term to communicate its brand to the target audience?

First, we call it as Thematic Campaign which the message on it is about branding to brainwash consumers' mind with good image of brand with specific proposition and positioning in long term i.e 1 year campaign. The headline will talk about general image but in distinctive way. Others said this approach is also called "Soft Sell".

Second is Tactical Campaign which will deliver a short term objective regarding the current issue. It is usually called Promo Campaign that has objective to pamper consumers with irresistible offer. Sometimes it is either to attack or defend from the competitor. It's also known as "Hard Sell".

Thematic campaign will be an umbrella message for Tactical Campaign.
Give the soul on it. They are connected.

Hmmm..what do you think?
Perhaps you can correct my above opinion :)

But both campaigns are not easy to do. Even to think.
Each needs complete and comprehensive communication brief to lead our creativity run smoothly on right track.
It needs inspirational time to craft the idea.
It needs cooperative team work.

So, if today we are talking about inspiring product that makes life better, I have this copy line that will work well for your brand, suggested for print ad:

To Everyone. To the Future

Warrior brand

2009-02-15T23:03:00.000-08:00

There is like a one way ticket when you have no option entering your brand new product into a crowded market place.

You must be a warrior, fighting till death to win the competition, aren't you?

What's else?

Because of throwing a towel before the duel will make your client fire you or shame on you :)

Yes, it's not an easy thought and time (also budget) when realizing that you were set to reach high target, but having low ammo.

You have a poor communication brief from client and the product is inferior too.
Anyway, the market is a fierce competition...

So, what will do you do?

Hmm...
Wait a minute...

Making over the real to get the deal?

That's right!

The only thing you need is your self confident still there.
Of course, also the product itself.
And you should have a brilliant idea to fight against competitors, including the market leader.

Forget about "The Face to Face Strategy " in this situation. Just try another.
A guerrilla one to get up close and personal...
Imagine that your product are embracing your target audience, so close like a friend :)

And your idea can come out with this confidence through headline:

For You, Only Better

Best one

2009-02-11T21:30:00.000-08:00

Recently I've got email from Ruzanna Harutyunyan, a representative of Huliq.com , one of the most outstanding news portals on web who asked me for being a quest writer/poster on that site.

I am flattered. Being a guest writer is a such appreciation for me. She said that the content of my blog has fascinated her.

Oh, thanks for that.

Honestly, it is not an easy thing to write a post everyday to cover in many topics.
Sometimes I can be discipline to post a subject daily, but then it's hardly to pursue it...

I'm difficult to spend a special time to update my blog.
It is like 24 hours of time is not enough :)

How about your blog/site?
Can you update it daily?

If you can, you are the best one!

By the way, what is your focus today?
A Valentine day?

Do you have a plan to send a card to someone special?
If you still have no idea for the message, I think this one is applicable for your card:

My heart is full,
but there is always a space for you

You regret

2009-02-05T20:13:00.000-08:00

It's about a regret.
It occurs in time you don't prepare for.
Something happens and remains a guilty feeling.

Did you regret recently?

What is your regret for?
For doing something or doing nothing?

Where is your regret from?
From the deepest your heart or your thought?

Why did you regret?
Because you are too weak or too strong?

The answer lies in you.

There is always a reason when someone like you regrets after facing the fact
which probably doesn't meet with the hope. Probably it's because of underestimating or overestimating something. The result you want to accept from your effort is too much or too less.

But, only you who know the exact value.

If you have tutorial or tips website, you can put this copy on it:

Avoid A Regret,
There Is Something Not To Forget

Empowering people

2009-01-29T01:57:00.000-08:00

It's a great story when we know about person who rises back from his/her fall.
A story that inspires us.

It looks like a snack before a meal time. Filling in our hungry but not too much, so we still need a meal. It gives us spirit, encouraging others not to go down and finished.

Hmmm...falling down.
What is it about in your mind?

A weakness.
Helpless.
Hopeless.
Out of control.
...?

Everyone experiences that.
Experience in a personal attitude.
May be same with you, may be not.

It tests our humanity.
Our empathy.
How our hearts respond to the kind of thing.
How it can pull or push us to getting closer or away from others.

But don't let other go down for any reason...

What a wonderful thing if you have a campaign to empowering people.

Let this copy talk more in your print ad:

we back you to be in front of others

Worth thing

2009-01-24T17:38:00.000-08:00

Which one is the most boring thing for you?

Doing same thing in long time or when you are in wait?

The answer is subjective. Nothing is wrong.
But you'll find the difference on it.

In my point of view, doing same thing in long time is the most boring thing if you just stick on it without creativity. You only follow the instruction without having a right to modify or adjust it as your need. Then you just look like a robot...

What is about in a wait?

Sure, this is also the most boring thing if you are only in wait without doing something. Of course, you can do anything you like such as browsing or checking email with your smart-gadget. The time you spend in a wait will be worthwhile :)

Do you have or handle a product that is worth for daily activities of your target market? A thing that makes everyone feel comfort inside and outside.

You can show and claim it confidently in billboard:

if not worth,
it's not from us

World war

2009-01-21T08:06:00.000-08:00

A good thing in a brainstorming is you and your partner in team have an agreement about something. All of you must deal with the things before and after the forum runs i.e the rules, the value, the atmosphere, the do and don't, and so on.

Why all is necessary?
It is very helpful to make the brainstorming always on the track: the right direction. A conducive situation.

Just avoid to fighting or wasting time and energy for nothing
Remember that you have to save your energy before really fighting with client :)

And what is the bad thing?

It happens if you all are selfish; try pushing each idea as a mandatory must obey which is not relevant regarding to the objective of that brainstorming. In result, you or others probably will lose control and judge any idea from other as a meaningless thing. Rubbish.

It's not a kind of World War...so just relaxed.
Treat the forum as refreshing so you will get the gain.

Don't insist someone to accept your idea if someone else has a better one.
Calm down. Be positive. Be low profile.

Everyone needs a peace of mind circumstance.
Do you?

Why not wear this T-Shirt with the following copy to express yourself in humor way :)

PEACE OF MINE

Me too

2009-01-20T00:10:00.000-08:00

Are you confused with your on-doing tagline?
Probably you are now brainstorming with your team to regain your brand in the market share.
Your client was little satisfied about the recent sales.
Of course, the client wants more and asked you to fix the problem :)

There is no doubt if your brand is market leader.
Anything you say in its advertising campaign will be heard by its competitors.
If it can bluff them, your campaign is successful although at beginning.
At least, they still count on you.

Maybe they will plan to fight back you to break the target market's awareness.
Maybe...they will also follow your strategy.
Because nowadays some brand likes to be a me too product which deliberately follows the direct competitor's strategy.

What for?

Of course, to get the slip of mind of target market.
The me too product wishes the target market will choose its brand for campaigning alike the direct competitor.

Will that me too strategy succeed?

Why not?!

What is your opinion?

"..."

So, how do you reposition your brand's tagline to bold as market leader?

I have one tagline for it:

Nowhere but go ahead

Hypnotize me

2009-01-14T21:31:00.000-08:00

I'm stuck :(
I cannot think like I want.

What I want to think is wider about ideas after I find the best one which
it performs great on my perspective: the idea, the execution will be, and so on.

But, I'm not satisfied with only one.
I need more. I just need some alternative to accompany that one, but when I try finding another ideas, they look so bad, so dumb to fight with the best one.

What will my client say?
Perhaps they will say: "You just intentionally proposed loosers with the good one. It's unfair for us.
Can you propose us all good ideas, not only one?"

What will I say?
Silence is not a gold.
Silence is a weakness.

I must speak up. More.
Through my ideas. Not only one idea.

The best one has already hypnotized me to stop thinking creatively more.
The best one has envied to get even partner in presentation.

It could be :)

Did you ever experience this situation?

Let's talk about this.
You cannot get anything else if you just make other seem a step-thing to the best one. Not alike a priority.

You just think not from the deepest of your heart. Not shining from your mind. It looks like surfacing from nowhere. You just feel not getting involved.

Knock..knock..knock.
You should knock the door opened.
The door in your heart where a sincerity placed inside it.

Hmmm...

Do you have a brand or campaign to show the more done actions that dedicated to your target audience?

If yes, just make this copy play that role in poster:

Do more to give you more

Pay back

2009-01-12T08:10:00.000-08:00

What kind of your feeling when you realize your efforts mean nothing?
You just work harder and harder everyday but the result is you are not counted?

The worse, you are in a pity and try blaming to someone else or you just pointed to yourself about this bad luck.

Nothing is wrong with you.
Your reaction to the situation is a human nature.

Even if you are super-patience person, probably you are still the same, feeling disappointed and try figuring out what's happening.

First respond to the matter, you just regretted, but then you can rise again and ready to face the reality. First action is denying anything, getting stuck in the middle nowhere, confusing where to go. Then you are able to grab the fact that the worst has passed and you have to make a new step to pay your world back.

You evaluate the causes of your failure.
After that, you will make a new day with much more awareness for any possibilities. You have a new power to manage your weakness and your strength simultaneously.

You are now becoming tougher.

And if you have a brand that has spirit like above to inspire your target audience, you can encourage them with this copy for your brochure:

The power of failure

Online diary

2009-01-08T01:00:00.000-08:00

Can you find the difference about writing diary in the past and the present?
Of course, you can :)

In the past you are used to write daily about your thought, experiences, etc in a special customized book called "diary". Sometimes, you had to write a long text taking place many pages to fulfill that. If made a wrong writing, you just corrected it by erased, then you could continue after that.

Also, you would draw manually a visual around the page or accompany it by some photo or image . To highlight the important words, you would mark it with a special color or sign.

But today, everything is so different. You can write a diary without paper and too much efforts. Even more, editing your diary is so simple. You just correct the wrong word by replaced it with new one without someone else notice it. Automatically. Easily.

Yup. It's because you now write your diary in a blog via internet, typed it with computer or smart gadgets. In your online diary, you can add almost all item you want which is impossible in the past. You can write, post and edit your online diary anytime, anywhere.

The most important thing in your online diary, you can call others to fill up or participate into your diary. You can put another people's diary into your diary via a link or blogroll.
And the most advanced innovation which old diary cannot compete it is you can make your blog as your income generator!

You can put a paid link text, third party ad banner, or post a review for current product in your post to get money :)

It sounds great, right?
From writing a diary, you can get paid to blog!

First time I visited PayingPost.com, I was just amazed by its clean and fresh site design, an eye catching look of a well designed combination blue and green color in great space lay-out that makes you peace of mind along visiting.

It's so irresistible for you to join as advertiser or blogger.
Whatever you choose, you are in the right site. Even you can choose both options to reach your goals. Can you ever imagine that finally your blog works much more for you to make money blogging?

And if you have a shopping site or marketing website and need a honest feedback from your customer, I think this copy is relevant with yours:

Never say GOOD BUY,
if you aren't in satisfaction

Real dream

2009-01-05T11:35:00.000-08:00

Did you hear or see by yourself about someone who had a big hope but to reach that he/she had never stepped out of his/her idle state?
It's just dreaming.

It's ridiculous for hoping to get something but doing nothing.
But in our world, it's real.

Actually, a dream can be changed to reality depends on the current person's intention.
Because an action will push a reaction.

If you want to be listened, you have to speak up.
If you want to get noticed, you have to perform on.

There is no bonus for no effort.
You should dare to make a real of your dream instead of waiting for someone else to do that. Do you enjoy if your great dream taken not by yourself?

Let's move. Mark your action.
Use this copy to stick on the wall or flat surface in some contact point, so people will encourage themselves after seeing it :)

No Guts, No Results

Google surprise

2009-01-02T05:37:00.001-08:00

A great surprise for this blog in first day of 2009 is from Google.
This Inspirational Copy blog is credited for Google Page Rank 2 of 10 total value!

Wow.
It's unbelievable since this blog is just a 2 month 8 day age!

How come?
But, there is no magic at all...

Because it happens as it is.
It's alive and has spirit from inspiring brands:
Impossible is Nothing (Adidas)
Just Do It (Nike)
...and more that have given me many positive meaning from their taglines.

Almost everyday I update this blog for various topics.
My mind looks like very full with ideas.
It's soft, moderate, and wild!
Some is dedicated to my creative team in agency,
some for food of thought for my student in university,
some for sharing to others onto web, and still some for anybody who is willing to use my creativity to strengthen their brand campaign, reaching the goal.
All the best, of course.

A simple principle of life lives in my heart:
I believe that every effort must get its gain :)

By the way, I welcome if someone like you have a different point of view.
No hard feeling if you don't agree with my thought.
Because it cannot break up our relationship, anyway :)
But if it can work well with you, it is because you are a great open mind person.

And let me know if you are in brainstorming of TV Commercial concept idea.
I have a copy for super in TV Commercial:

Open mind, open opportunities

Fill file

2008-12-31T07:01:00.000-08:00

FILE Your Full Activity in old 2008,
FILL with Full Creativity the new 2009

Mutual relation

2008-12-30T12:17:00.000-08:00

My client asked my team to change the existing tagline of their brand.
They said that the tagline is not understandable by its target audience.
It is just on there because the rule of regional brand.
It is a must use the tagline.

So, my client told us that the soul of the brand has been missing out of the local culture. In short, it is just too high to be down to earth....

Hmmm, interesting case, right?
Moreover, my client cited that the tagline is alike a thought of manufacture instead of a representation target audience's side.

Again, the customer or target audience's point of view is the winner :)

I think the trend is now a product or brand to get involved with its target audience. A brand cannot go alone no matter how strong it is in the market.

And for the tagline, it should relate to customer's insight, not just a mandatory of management's voice.

Take a look this one. If you are handling a instant noodle (mie in Bahasa) product and you are looking for a tagline that represented the target audience's side, just make this copy work well as a tagline:

Me, Favor it

Number one

2008-12-27T08:09:00.000-08:00

In this world, to be unique is possible to reach.
Some of us feel much better when they can keep a distance from others.
Not being in a clutter or in the same crowd is a well done achievement.

It's why we can see in daily life people are in race to be number one to reach something.

The harder they try, the better the result they will get.
It's a kind of passion when they are eager to get noticed as a trendsetter.
Because the number one is always counted first.

They have a principle to lead, not to follow.
And we can find of them as a pioneer, leader, innovator, etc.
For the rest who haven't a good fortunate to be number one,
they just seek a reflection to them, trying to be in a same line or track to follow.
Like a tracking of success story, they wish to duplicate the pattern to succeed.
A benchmark is headed from them and it will be a helpful guidance.
Who knows if the time sides to them, they will replace that number one position...

In fact, some of us are proud of being copied by others.
Not only because others believe in with what they did,
but the best thing is the way they did is applicable for others.

If you have a product to relate to them who have achieved well and need to get some reward,
you can make a claim in your headline:

Performs best like you

Love story

2008-12-22T01:57:00.000-08:00

It's a hard time when you are away from your beloved person.

You just feel misery.

Whatever you do you just sacrifice yourself.

A time goes slow...

In the deepest of your heart, you want to stop time so you can

pick up your opportunity to meet with your beloved one. Again.

Hmmm...

I think a love story may happen like above :)

I am just describing if that love story is about your target audience to your product.

Your customer to your brand.

What kind of a pair they will be?

It should be a great couple in a great fortune in the future.

A very nice happy ending, right?

It's why you try hard to avoid your beloved one to go away from you.

This kind of brand personification soared with voice of soul

and made it personal in T-shirt:

You are in my heart

Good guy

2008-12-18T08:59:00.000-08:00

My son, a 4-year 10 month old is waiting his little brother for being born to the world.

First asked if he has a brother, he will prefer to have a big brother.
The reason is because elder brother will teach him to play well his favorite game!

If he has a little brother, it just makes him as a trainer in the situation he is not good player enough...

Haha!

It's a kid terminology.
His world is about playing. Not a serious thing.

But his wish is a serious reason:
How to enjoy the game and to be the winner!

I just smiled seeing his little hands try to match with his big imagination.
Although he is not expert yet, he is eager to face the challenge.
Often he asks me to join multiplayer and if the game made him difficult,
he asked me to play idle so he could beat me easily.
Absolutely :)

And now he is in a big inquiry about his little brother the day to born...

I think the point is he needs a partner.
Sometimes being alone is enjoyable.
But a friend besides him to play with is cooler to share.

Yup.

Having a friend is important in life.
We can share everything we like and we get the respond we hope.
It's why in our reality a friendship or relationship networks always grow and grow.
And we do the best to be a good guy for others, don't we?

Just feel the meaning of this copy you can display on standard banner, x-banner, giant banner, or website banner:

A true brother is never to bother

Trouble shooter

2008-12-17T02:58:00.000-08:00

To be honest, it's not easy to create an ad.
Especially when you don't know exactly "the what to say" of your brand.

It's because of the lack of product knowledge you've got from your client
or your client truly has no idea to do with the brand and just asked you to come up the brand
in great execution, great brand awareness and of course, great sales.

That's it :)

Can you do that?
To accomplish that kind of task?

And you are digging more and more to get the clue or to find the flawless so you can gain the hint, transfer it the idea, craft "the how to say", and finally cook the formula.

Does it sound a mission impossible?

But as a die hard creative guys, you never give up.
There is always a way out, even it's a dead end.

Then what kind of feeling when you are the trouble shooter?

:)

And why you can reach that role?

I think you got my point, and let it share to others on sticker:

To be a hero, first conquer your ego

Perfect you

2008-12-16T02:25:00.000-08:00

Do you ever make a guess to somebody who goes regularly to gym?
What is the aim or the goal?

Yup.
I think you get the answer itself:

to burn fat.
to make sweat.
to get healthy.

With fit body and mind, of course you can reach almost everything you need.
Easily.

More than that, now you can choose the exercise you want on gym.
Even you can join body building class to perfect your fitness :)

Somebody may has a reason to not become fat.
Or overweight.
It makes you difficult to move, act or perform.

It looks like to lose the ideal look or self esteem when you can't control your weight, especially when your environment asked you to be slim or whatever.

But there is another reality on it.
Because for somebody else, it's ok or happy to have a fat body.

But if you now team up with others to make a campaign for a gym or health product such vitamins, nutritional food, supplements, etc, and the focus is to avoid of getting fat, you can go this copy with T-shirt:

Not fatty, but hefty

First time

2008-12-15T19:15:00.000-08:00

When on a sharing time, my friend immediately interrupted my words
"Hey, I knew that! It's just I've been there before, felt the same like you was saying."

I just smiled, but my friend looked clumsy.

But I got the point.

What is it called?

You seem were in the situation at the first time but the fact is maybe you are nowhere.

Deja vu.

The detail is explained below:

The illusion of having already experienced something actually being experienced for the first time. (www.answers.com)

[French : déjà, already + vu, seen.]

The next question is:

Does everyone experience this situation?

My answer is : I don't know.

But I did experienced that. So did my friend.
Did you?

It's a surprising feeling when we have a connection with someone's topic.
We got the relevance. The relationship on the matter.

And it's a great thing when you are developing an advertising campaign for your product.

Inject the impression of product to its target audience to get a solid bonding, not a broken one.

Make this copy for your headline:

Like deja vu, it's totally for you

Emotional experience

2008-12-12T01:39:00.000-08:00

My close friend will leave to her new office on early 2009.
May success always be with you!

And my former team on the past will replace her position.
Welcome back, man!

What an amazing!

Two great movements as achievement happens in front of my eyes in the same time!

Did you ever find a same thing like this?

Hope you so.

Trust me, it enriches your emotional experience of life.

You can't guess where and when a possibility will come.
And it will be belong to whose...is a mysterious way.
Still.

Because no one can guarantee you to succeed or fail.
The only one who knows is yourself.

It depends on your effort so far.
Also your fate...:)

If you are a hard worker and smart employee, I believe you are in a good track, indeed.
And forget to wary of being fired by your boss!

Here is a copy for flier or leaflet if you are working in publication and want people to get nice information about how to survive on office:

If you perform well,
you won't need a sad farewell

Think tank

2008-12-11T01:35:00.000-08:00

There was a talk amongst us for the definition of a great ad.
One said that a great ad was measured visibly with amount of awards collected.
Other said that a great ad if boosted the product sales increasingly.

Where side are you?

Before you answer it, let see the facts.

Product can be trade or sell with direct approach.
Your personal skill to persuade others will be the key of success.
If your market is not wide, off course doing this way is a simple thing :)

But if your product has to be delivered to regional, nationwide or worldwide,
how much time and budgets will be taken to accomplish the objective?

How tough are you?

:)

Your product needs a booster.
And you need a team, more additional head to become think tank.
Then you can come up with more creative strategy to communicate the product.

Advertising can help.
Advertising can help to deliver the message of product simultaneously and powerfully.

It makes target audience able to grab the main message easily and clearly.

Hmmm...so the answer is both awards winner and sales booster to define a great ad.

A classic answer, right?
Very ancient.

Because both are symbolical as yin and yang. To fulfill other.

For those who aren't satisfied with that answer, you can choose either awards winner or sales booster.

It's up to you.
No one has a right to judge your opinion.

But the same thing of those is we can see the tangible result.
That's the point at this moment!

If you want to run a kind of employee of the month program, you can raise your employee self esteem. Announcing it, appreciating them.

Make this copy real on your poster:

I'm the sales booster, not the boaster

Seizes matter

2008-12-10T18:55:00.000-08:00

Wow!

That's my exclamation after knowing this blog has been reviewed!
It's a surprise because this blog is very new about 1 month and a half.
Yup, it's like a brand new baby born :)

This blog has been reviewed by OurBlogReview, an outstanding site out there you can count on.

Here is the review:

Inspirational Copy is a thoughtful blog. It is full of the opinions of the author on a whole selection of topics. The posts are written in a detailed fashion and are all thought provoking. Great if you want some mental stimulation!

That's it.

Thank you for the inspiring review!

By the way, do you agree with the review?
Whatever your answer, I really appreciate it and hope you are still with me...:)

It's a great thing when this blog becomes a reader's tidbit.
Especially when the talk is in positive meaning...

Talking about a tidbit, a positive talk is a plus value for the matter.
For your brand. It's not only becoming a talk of the town but also a top of mind.

Do you mind if your brand getting top position in your target audience's mind?

:)!

Ok, let's talk about your brand.
If you have a premium brand and you want to make a positioning to the executives,
you should make a directly elegant action. It sounds a bluff, but it seizes the matter.

This following headline hitches the popular words: "talk of the town".
The aim is to easily inject an added value in existing understanding of people's mind.

Add less to get more awareness.

So, the headline goes to:

Talk of the Tops

Real sensation

2008-12-05T02:03:00.000-08:00

I like to see a brand with punchy headline or tagline.
It drives me to imagine the message, push me to think deeply or get a simple understanding.

No misleading. No miscommunication.
I really love it.

But sometimes you and I witnessed an inspiring brand with poor campaign.
I meant not in well execution.

It look like the executors were selfish to bring on the egos, not the brand essence itself.

Too much play, less mind maturity. Miss the objective.

I admit that making an execution is not simple as flipping a hand.
Instead of flipping, who can guess it would flop the matter...

But it's neither sin or insane when we are going to enjoy self proud because of the client and our target audience have appreciated on our effort.
Two thumbs up :)

Yes, we can feel the sensation!
It just makes us fly to a magic land. With wide smile on face.

Ok. If you now have a product with promising benefit for your target audience, such peace of mind, unparalleled experience, self satisfaction or something like that, just let share to them.

Make them get the sensation...

Then if you are agree with me, put this copy for your product tagline:

Sense the Sensation

Side job

2008-12-04T00:43:00.000-08:00

If you want to attract your online visitors, I think this topic is relevant with you, especially if your site offers at least a new job or online business for the visitors.

It's indisputable that people with full-time employee status often seeking a side job for earning life.

For someone who are not full-time employee, it's also very helpful when you offer a new side job that can be run from particular location, at office or home base.

You can fashion your site with image or banner and enlist various available jobs for them.

Make the list visible and easy to access. So, visitors can browse and pick up the relevant jobs for them that fit with their skills or competences in convenient way.

As the site owner, you can get more traffic when your site looks interesting and make visitors always come back.

You can put this copy into your site:

A demanding job site for side job

Respect others

2008-12-03T01:04:00.000-08:00

It sounds great if you get a respect from others.
A respect can raise someone's self esteem.
It is like a human touch that makes someone's heart feel warm, secure and recognized.

The respect will encourage someone to achieve better.
To make a leap, not just a jump.
To satisfy with extraordinary result, not just an ordinary one.
And the most importance is to share the experience to others, not just to keep it by him/her-self for self pride.

A respect will mark up someone's dignity since it reflects person's value in community.
It's about a social labeling to someone's profile or status.
But for someone him/her-self, it is about principle of life.
If that principle broken, then the dignity will lost or stumble...

It's great if you have a campaign about dignity that relates to your product.
You can make it sound loudly and clearly to someone's mind and heart.

Bring it on to radio commercial.
Let it repeatedly run and people will listen it continuously, again and again.

Here is the concept or copy:

Dig your dignity

Wonderful life

2008-12-02T01:39:00.000-08:00

It's an interesting fact finding that internet can make someone in both alienation and social exposure.

At a glance, if we see someone with his/her smart phone or laptop doing chat or browsing, we just see him/her being alone person. But in fact, that someone is socializing with others in matters.

What a wonderful life!

We can enjoy by ourselves and interacting with others in same time.
No matters who you are and wherever you come from, since you can go online,
you can share your thought, your feel and your experience to others.

You can choose your community you like, and contrary you can drop other which you dislike.
Yup, as simple as like that...

Social network shows its power.
You will be nobody if you are not recognized!
To be a part of the community, you must join or you will be ignored.

It's a great for you if you have a brand or product that has a community as a unique selling proposition.
With your community, all member will can access multiple benefits.
You can highlight the very importance of your community to your customer's daily life.

If it so, go a campaign on billboard.
Most of people will notice about your promise.

Let this copy be seen in clarity:

Without our community,
you have no opportunity

Way out

2008-12-01T00:35:00.000-08:00

It's a happy thing when we consumed a product we love or like it.
But in reality, consuming a product not always ends in happy result.
Sometimes someone satisfied with his/her choice, but sometimes got upset.
Then make a complain is just a kind of reaction to show his/her respond.
Another person has chosen to idle and without showing the disappointment blatantly, then switches the preference to another brand in the same category.

If it happened to you, what would you have do to handle that unsatisfied feeling?

How to cope the problem?
Will you let it be unfinished business and you keep using the brand or you will just switch to other anyway?

Everyone has a choice and a way out.
It's interesting because it's like a homework for producer or advertiser how to measure the user's level of satisfaction.

It's also interesting when you try to make another brand users to switch to your brand.
It's possible if you have more product's appeal than competitor has.
Is is urgent for them to travel and enjoy new sensation of your brand.

Yes. It's fair for them to choose another experience.
Will a sin remain to their heart after switching to your brand?
What do you think :)

Anyway, you can tease your new customer with this copy on print ad:

It's fair to make affairs

Think BIG

2008-11-27T01:01:00.000-08:00

First time I saw the movie "Godzilla" (1998), I just impressed not on the special effect or the storyline, but with its headline first: Size does matter.

Godzilla is a 1998 American science fiction film directed by Roland Emmerich and starring Matthew Broderick, Jean Reno, Maria Pitillo, Hank Azaria, Michael Lerner and Kevin Dunn. It is the American movie remake of the Japanese 1954 film Godzilla which began the Godzilla franchise (http://en.wikipedia.org/wiki/Godzilla_(1998_film)).

The headline is directly inspiring people to imagine what kind of size they will see the actual giant-monster lizard, frightening everybody on movie and in the theater.

Yup, something big is very important.

We usually perceive big is better only by hearing about that, not seeing the fact first.

Then, when you have a campaign about a product with big benefit because its big size for your target audience, I think you must say it big...although you have a tiny budget.

You can go first with sticker. Use this copy.
(Mmh...dare you to stick it on public toilet, especially men's room?)

Think BIG. Not bug

Straight forward

2008-11-26T01:48:00.000-08:00

I just wonder why T-shirt is so effective to bring on message on it.

Is it because the matter of the message itself or it just because the person who wearing it?

Help me, please...:)

Perhaps you will argue that the message is the first thing.
People will pay attention more to the message than the guy.

Really? Whatever the bombastic the message is?

But if Paris Hilton is wearing the T-shirt...which one more impact :)

But, sorry. For this moment...please forget Paris Hilton (if you can).

Stick on the message, keep focus.
Just think one thing.
If you do one thing regularly, continuously, undoubtedly you will be loyal to that thing.

It is a coincident that this message below will match with your product that has brand essence either "straight forward, no hesitation, or loyal"...

Let it display on T-shirt and people will get respect on:

Don't try to betray me

Inner beauty

2008-11-25T01:46:00.000-08:00

To be honest, what is more preferred to the most of you:

inner beauty or outer beauty?

I guarantee that your answer is not to embarrase you :)

Whatever your answer is just to reflect the part of your point view.

Perhaps for doubtful or skeptical person, the answer is:

inner beauty is as beautiful as outer beauty :)

But someone of you will say in clarity:

inner beauty is the first thing than any personality which a person has have.

Of course, somewhere in different place will prefer outer beauty because it matters.

So?

The best answer is yours :)

So when you are handling facial treatment or beauty product such Unilever, Wings, L'Oreal, Revlon, Biore, P&G, and so on, you can accompany your beautiful girl in your poster with this intriquing copy:

Don't look at me if

you are not goodlooking enough

New resolution

2008-11-24T19:28:00.000-08:00

To keep in contact is always everyone's hope.
It's like the end of the world if we lost contact with someone who is very important in our life. Don't we :)

In the year to come, 2009, let our hope shine. Don't make it dim.
Together we can be stronger. Together there is no impossible.

What kind of resolution do you put on your heart when the 2009 comes?
Sure, you want to change yourself to be better than now.
Of course, you want to be better relationship to others, too.

Ok, hurry up!

Take your pencil and a blank paper. Illustrate what is full in your mind about 2009.
Draw the possibilities you will face to. You wish :)

At least, soar it to everyone you want to share the joy.
Forget about yesterday. Just concentrate in front of you. To tomorrow.

If you still have a blank card without copy or sentence on it, put this season's greeting:

Yesterday has left behind to assure our togetherness always in happiness in the year to come

Get personal

2008-11-21T03:03:00.000-08:00

A lot of people in the globe have familiar with email.

In daily life, in the most activities we do, we always share information to others.
We can touch them by call, sending short message, online chat, or email when our partner far away with us.

Yes, technology makes our life easier.

Wherever we are, we can be close to others.

No limit. Border-less.

The way we contact or share to others is a great medium to approach.
If you have a plan or such of agenda, you can announce to them by just hitting the 'enter' button on your laptop or smart-phone.

Do this to get your message personal to them. But try not to spam.

So, today you have to share your message to the target audience in your list.
The message content is very important and you want them to pay attention and engage to your offer.

Yup, you can create an email blast to your current group.

Make this copy for the subject of your email:

Dismiss me but you'll miss me

Come true

2008-11-20T03:07:00.000-08:00

Everyone has a dream.

Dream gives us power.

Dream is a reflection of you.

Dream drives us to strive it to come true.

If you have no dream, what kind of thought does lead you?

If you don't believe in dream, what kind of hope does live in your mind?

Dream means everything.

Because dream is everything.

Whoever you are, dream makes you strong.

Dream makes you tough.

Dream makes you live.

So, you can encourage people by putting this copy in leaflet or brochure when you want to explain in detail about dream and its relation with your product, brand or program.

Your dream to be a star,
starts here

Perfect pair

2008-11-19T02:22:00.000-08:00

Don't underestimate footwear.

Do you believe that the footwear you put on is reflecting who you are?

Imagine first.

When you attended a party or meeting in wrong dress code, did you feel guilty yourself?

Something wrong.

Just look down to your foot.

You think already came with perfect suit but in fact you gave a little attention to your foot.

Your shoes or sandals are not fixed with yours.

You recognized it. So how cool are you to hide your recklessness in front of public?

You feel safe if nobody didn't know the fact.

But when one of them or let say all of them seing you are in not perfect shoes or sandals, OMG!

No matter you are serious person, humorous, casual, or something else of personality...be careful to choose your footwear :)

You think it's too ridiculous.

Hmm..really?

Ok, ladies. Sorry for you, gentlemen :)

If you want to get chic performance or you want to raise your appeal to others, especially to man, don't choose shoe or sandal without think it deeply.

Girls, are you recently fighting with your boyfriend or your ex?

And what is your reaction when you read a shoe's print ad whith the copy like this:

A Simple Step

to Forget Your Boyfriend!

Brand perception

2008-11-18T01:46:00.000-08:00

When we are thirsty, we always drink to fulfill it.
But there is any reason why someone to drink.

Thirsty is just a basic need.
Today to drink a beverage is almost about image or brand perception.

You are drinking a energy drink because you will get energy booster of it.

You hang out at cafe, drink a wine or coffee for socialization or relationship.

And if you are now handling a beverage with its ingredient from honey, the matter you campaign on it is about how the intake of your honey drink would make a certain image for your customer.

Surely, in your campaign, you can release the benefit of honey for human health.

But why don't go beyond on it?

Let's twist the honey itself.

Luckily if your brand is for young customer :)

Go to the product campaign. Go broadcasting or airing in TV station.

You can come up with a great humor-sexy TV Commercial.
In the closing your TV Commercial, just ending it with this appealing copy:

It's so sweet, honey!

To Everyone

2008-11-17T19:42:00.000-08:00

It's going sick that everyday news we hear is about drug such as a narcotic or hallucinogen has killed people (again) in the world.

Beware of this kind of threat, because we don't know the victim is at present and then.
It could be a stranger, friend, neighbor, or one of our family...?

It is not ridiculous to fight against drug since it's only harmful for someone consuming for just a fake joy.

Knock..knock...knock.
Will the door of your heart open for help to vanish the threat?

It needs consistent and grueling efforts to avoid our beloved family, friends, and respected others surrounding not for consuming drugs.

We have often and often to explain the painful effects and impacts regarding to that.

It will become personal; this is the responsibility to yourself and your community.

To everyone.

Be selfish will result nothing. It worsen the impact.

Just get involved in the fight. You can run Public Service Ad to inform.

You can use this copy for headline:

Drug only gives you dark fate

Break Rule

2008-11-14T00:25:00.000-08:00

Some people succeeded in their life through extraordinary ways.
They knew the rule on going to do their works, but they just broke the rule.

How come?

Yup, they have the courage to go in confidence.
They are front-liners in creating productivity, not in standard one.

Some smart people won't obey the rule if they realize that the rule only burdens them for nothing.

Creativity is a must. It becomes a light in mind.

Don't blame on them when you see they look like just doing trial and error. Do they?

Don't judge a book by its cover :)

You are wrong but they are right.

You are static and they lead the matters.

If you are a ghostwriter and ordered to write one of them a successful biography book,
you can consider this tittle for headline:

DOING WRONG IS RIGHT
IF YOU KNOW THE SECRET!

Reach goal

2008-11-13T18:03:00.000-08:00

When stress and painful works condition make employees do the tasks in low level,
it's time to rise their dignity.

You are in charge to motivate them to go back in normal condition, at least at their good performances.

There is no way to get surrender in crisis, even it pushes you hard in the corner.

Please no excuse for being looser.

To reach your goal in motivating all staffs, you have a plan to run motivational program.

You aim to gather them in one sound.
The time is not ending. The opportunity still exists.

Go ahead. The show must go on.
Then, you need to announce the spirit.

Make a poster. Print and duplicate it many pieces so you can stick them on the wall or on the announcement board.

Let the spirit spread widely.

Print this copy in the poster:

DO GIVE YOUR BEST.
DON'T GIVE UP!

Online store

2008-11-12T03:26:00.000-08:00

Do you have an online store?

Does your store have complete items for unisex, all age, formal stuff to casual one?
If so, your online store is one stop solution to make everyone's life easier and better!

It's known today that online store is as tight as off line store competition.
Do nothing is just sacrificing your business.

So, let people out there engage with yours.

Attract them to visit your site.

Give them reward!

Open their minds that you have the best solution for their daily needs.

Put this copy at your website:

FIND a simple way here
to make everything FINE

Free time

2008-11-11T03:00:00.000-08:00

Do you remember the trilogy of "Back to the Future?

Yup. It's released in 1985, 1989 and 1990.

The Back to the Future trilogy is a comedic science fiction film trilogy written by Bob Gale and Robert Zemeckis, directed by Zemeckis, and distributed by Universal Pictures. The plot follows the adventures of high-school student Marty McFly (Michael J. Fox) and scientist Dr. Emmett Brown (Christopher Lloyd) as they use a modified De Lorean automobile to time travel to different periods in the history of Hill Valley, California (en.wikipedia.org).

Then, what is current relationship with you?

Just relaxed! If you have done with a lot of works, this time you should give yourself reward.

Think something to make your convenient time so worth it!

Let your back lay on the chair.

You can contact your friend to accompany you to celebrate the free time :)

A coffee time, maybe.

But, if you are handling business in furniture, you are so lucky!

Yes, because this copy will be showed off on your T-shirt!

It plays the headline of "Back to the Future", a little bit humor to match with your need.

Print it on your T-shirt:

Back to the Furniture

Play 'naughty'

2008-11-10T01:07:00.000-08:00

Can you imagine that your competitor trying so hard to be far away with your brand?

Your competitor do efforts with heavy budget to step ahead from you.
But the fact, the target audience just sided with you.

The harder the competitor runs, the closer the target audience come to you.

You are proud of being underdog:)

Perhaps, the consumer has stronger emotional bonding with you rather than your competitor.
Your product's quality perceived well by them. They are engaged! Get involved.

So, it's a fun way to make a bold position in market share.
You can play 'naughty' with the fact.

Although you are not number one yet, you can steal that position, anytime.

Just run a campaign to provoke your competitor.

Here is the copy, for print ad:

WE ARE CLOSED
TO YOU

The word 'D' with cross marked deliberately, so it is read:

WE ARE CLOSE TO YOU

Go ahead

2008-11-09T20:53:00.000-08:00

How fast are you?

This question is common when somebody asked you about your skill :)
Or it is pointed to your service e.g your product.

Let say you are now handling internet provider, automotive, engine oil, shipping, writing stuff and so on, so that above question has the relevance.

Maybe you can answer it as fast as the question come: fast. Very fast!

Erghhh...anybody believe in to your answer?

Maybe yes, maybe not.

It is according to the fact of your product!
Is it really fast? Or you just make a lip service. Or you just bluffing for something...

But, if it is the fact, the reality, you can go ahead.

And if your product has no tagline, let it be.

Put this copy as the tagline:

Always Fast

Homeless kids

2008-11-07T02:28:00.000-08:00

If you are now in a charity campaign, you are in the right place here :)

Today the copy is about how to grab publics attention to participate in your charity event.

If you are in collecting fund for helping homeless kids, I hope this campaign's copy will work well.

To get effective impact, you should run interactive activities both off line and online programs.

Print the brochure, share this thematic campaign with t-shirt, poster, banner, billboards, print ad...you need another else?

But the weight is to spread out this campaign online. Make the surfers over there get involved!

Put the online banner on website.

Don't forget this copy on it:

Surf to Survive

Out parity

2008-11-06T12:46:00.001-08:00

Whoa, what a great communication brief!
You jump, you soar!

The client gave you a freedom to create creative communication about the new product for youngster.

The brief said the product need an intensive and powerful approach since it breaks into style, demanding and aim to be trend setter.

Of course, you clinch the gun. Preparing to get the best on first shot.

Out of parity is a mandatory.

And you want this product get wide coverage, spread out around the community.

The young never die!

To strengthen the communication, you need a strong statement.
A bold one. A reflection of young personality. A rebel.

Here is the copy for print ad:

No Rules, but Yours

Party event

2008-11-05T13:06:00.000-08:00

It's party time!

You soar to everybody when you have a plan to hold some party due to your task.
Your brand need to be bold in crowd according to its campaign, so you have to make it standout to maintain the brand awareness in the target audience's mind.

Or...is it first time published?

If so, a party is a must :)

The plan should be well prepared. Contact anybody to team up this job. Enlist any medium to deliver this event. Arrange to meet with event organizer or you will organize it yourself.

The important thing is to buzz to public strongly.

Announce it on TV, radio, newspaper, outdoor medium, sms blast, email blast, customized t-shirt, and so on.

Put this copy to make call to action to the target audience:

Be a part of our party!

New year

2008-11-04T04:30:00.000-08:00

Plus minus two months from now on, our 2008 will leave us forever. The 2009 upcoming year is in front of us.

I'm sure that you have a plan to spend your time on the day the new year will come.
Perhaps today you are in busy time to prepare that kind of agenda with your colleaques, family, and others,

You also in job of creating or designing the greetings season's card.
Well, like usually :) it's about easy-to-hard level to accomplish that.
Have you done with the tasks?

Or you are still around to get the final word or sentence to put in your card?
Let me give you this copy. This copy is dedicated to optimism of new year:

Welcoming to the year to come with a bright future

Refresh mind

2008-11-03T04:32:00.000-08:00

Coffee is a kind of beverages that almost time we need it. Especially it accompanying us at the break time.

Coffee can refresh our mind from getting stuck in a time or it can be enjoyed with friends.

For some people, coffee is the best friend in any occasion.

You can go for a cup of coffee at Starbucks, McDonald, or any coffee bean cafe.
I guess you like to drink coffee for any reason. You will be upset when get a cold coffee, won't you?

Yes. There are big fans who love coffee served in hot.

Talking about hot, just put this copy onto the cup.
I am sure (some) people, especially girls also women will love it to request a coffee with this cup.

Here it is:

HOT
like me

Visual copy

2008-11-02T11:36:00.000-08:00

A sticker is one of print medias which almost people know about that.
The character of sticker is casual, so any copy and visual can be displayed on it.
Sticker can stick to any medium too, from wall to wood.

So, what is the best sticker for you? What is the most part of it has grabbed you?
The visual or the copy?

That's right. The winner goes to the copy.
You can put various thing on sticker, from serious thing or just a humor one.

Take a look at the street when you are on ride.
You can see a sticker displayed on rear window of car.
Maybe you just smile seeing the content of it or maybe you are very mad with that cause the copy hits you strike :)

Gotcha! Take it easy :)
Either to make revenge or you have a product leading from competitors, make this sticker.

Just put this copy to your sticker and stick it at your car's rear window:

Don't be a follower!

Big fan

2008-11-01T00:05:00.000-07:00

Michael Jackson is a music superstar. Everyone knows him. Perhaps you are his big fan :)

Have you seen his character on T-shirt? How prideful is somebody whose that T-shirt when he/she walking on the street and showing his/her idol to others?

Can you imagine that? I think you were on that position.

Of course you could be in the Michael Jackson's position too. I don't know :)

But today, I will hammer you that you are really not a superstar or an idol!
Fortunately, you are happy and proud!

The copy for T-shirt is:

I'm not a superstar

Your name

2008-10-31T04:52:00.000-07:00

How many does business card or personal card you get recently?

Did one of them make you interested at a glance on it?

If none of them didn't touch your heart, don't follow any direction, design, copy or a little bit from it.

Don't be a follower from the looser :)

Ok. This weekend copy is about putting a right appeal in your business or personal card.

You can put this copy on any location of both sides of card.
Choose one the location near of your name or just put it in the space you think it very impressive whoever see it.

Put this copy:

V.I.P
(Very Impressive Person)

Open it

2008-10-30T04:59:00.000-07:00

Hi,

How often do you spend your time to go to store or bank?

How often do you notice its door signage?

We usually just saw a word "OPEN" or "CLOSED" on it.

Actually, you can embrace customers more attractive than that.

Have do you think about that?

If you have a store or a job to make a difference a door signage,
just put this copy:

OPEN
like your mind

You remember

2008-10-29T00:44:00.000-07:00

Did you notice about a tagline?

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. (http://en.wikipedia.org/wiki/Tagline)

And what does a tagline say?

I am sure you know the following taglines:

McDonald
I'm lovin' it

Nike
Just do it

Adidas
Impossible is nothing

Toyota
Moving forward

Honda
The power of dreams

So, what do you think?

Mostly taglines positioned to close with consumers.

Don't believe it?

We'll prove it.

Pick any tagline you remember, and put a word 'you' on it.

Example:

Nike : Just do it (for you) or (You) just do it

Play with this pattern, so you will find a same thing.

Yup. A tagline is a reflection of brand image.
But it can't far away with you :)

It makes the product familiar and create relationship with consumer. An emotional bonding.
Memorable as top of mind.

If nowadays you are involved in creating a tagline for product, apply this law.

This one is copy for copier machine tagline:

More clear, more original

Or you can shorten it:

More original

Traffic jam

2008-10-28T02:28:00.000-07:00

Guys,

On driving car we often see billboard along the sides.
Sometimes, we got stuck in traffic jam.

And what kind of product can gain this situation?

If you held a brand of jam which is great taste with bread, you can put this copy in billboard (if you have an campaign and bunch of budget for outdoor ad :)

The copy is:

The best jam
even in traffic jam!

Get solution

2008-10-27T05:31:00.000-07:00

Hi,

Did you ever get in stuck creating a powerful headline for your messages?

Hm :) I Think everyone has ever been in the annoying situation.

Often we just write around the message without being out of the simplicity.

Just make up the what to say as a line. No way out. Trouble in yours :(

Let say you are handling a super product that has all the answer for consumer's problems.

Then your copy came up with this long headline:

There is always a way to get solution for any problem.

Yes, it answers the consumer's need.

But, if we try like this, shorten the headline with different point of view:

Impossible is possible

Hmmm, can you figure out the visual about those two mentioned headlines?

Different visual to accompany each headline, right?

Okay. The great news is to make it shorter.

Finally, the copy is more emotional bonding to touch the consumer's heart:

I'm possible

Mom's love

2008-10-26T21:55:00.000-07:00

All,

What is important mother for you?

My answer is mom is so important.

Of course for me, and hope for you also :)

Yup. What we can do without mom?

Mom taught us everything we need to can live better in this world. To stand in dignity.

And it's very painful when mom died.

Can you imagine that? Losing mom means lose angel!

Being orphan is not a thing you ever think before.

Okay, that's the story you bonding now.

Today you have a task to create a flier or publication matter about stepparents, maybe step mother or stepfather.

You have a difficulty to grab reader's attention at a glance seeing.

If your work is about the way reader will know about being stepmother, you can go with the headline.

The copy is:

Successful Steps to be A Good Stepmother

The Election

2008-10-25T21:26:00.000-07:00

Hi all,

It's not an easy way to call for young people to use their voice to vote in election.
The lack of information about the candidates often make them apathetic when the fall comes.

Also, the current political situation sometimes make them withdraw from the election.

But, if you want to attract them to participate in the election,
just let them in comfort way.

You can use speech to embrace young voters, or get them involved in many activities or events, so they feel appreciated.

To encourage them, you can create an involvement amongst them.
Let' say you will create a pin to their enthusiasm.

Here is the copy:

Youth to Vote!

Your day

2008-10-24T21:23:00.000-07:00

Guys,

Are you in online business?
Okay, off line business is also welcome :)

Do visitors pay attention to your program?
How do you attract them to join your potential business?

If you get less visitors, it means something wrong happens.
But the worst is getting a lot of visitors, but no one interested with your offer of your business :(

Have do you analyze it?
Probably, let's say, your banner ad is not powerful yet.
You just display ordinary words to join.

You should change the direction :)
I mean, try this one.
The point of view how visitors will feel themselves if not joining you.
Just put this copy on your banner ad.

Today's copy is:

Tomorrow is not to sorrow.

That's it?

Yup. But no hard feeling to add a punch on it.
Like this:

Tomorrow is not to sorrow
Make your day today!

Doing something

2008-10-23T00:38:00.000-07:00

Guys,

I am sure you are very familiar with any message on T-shirt you are wearing, banner you saw last time, stickers on wall, headline in newspaper or magazine, painted bus... and more.

All right, you notice the message.
You are impressed.

Even you hate about the message (but you still remember its word by word :)
If you like the message, probably you will fall in love it.

Hmmm..., did you ever think that someday you can make yourself to do that?
Delivering a message you never think before?

Today, I guarantee you can do that.
Now just think the medium you want to deliver the message.

After doing that, I'll give you a copy.
A message to deliver.
It's for you for free.

Yes. Free :)

Ok. Let's start.

My concern is now about the global crisis. The economy.

Regretting without doing something is nothing.

So, why not try this one?
Just put this copy on T-Shirt.
You can motivate yourself and share your spirit to others wherever you go!

Here is today's copy:

crisis can't beat me!