Did you know that a brand campaign usually has 2 term to communicate its brand to the target audience?
First, we call it as Thematic Campaign which the message on it is about branding to brainwash consumers' mind with good image of brand with specific proposition and positioning in long term i.e 1 year campaign. The headline will talk about general image but in distinctive way. Others said this approach is also called "Soft Sell".
Second is Tactical Campaign which will deliver a short term objective regarding the current issue. It is usually called Promo Campaign that has objective to pamper consumers with irresistible offer. Sometimes it is either to attack or defend from the competitor. It's also known as "Hard Sell".
Thematic campaign will be an umbrella message for Tactical Campaign.
Give the soul on it. They are connected.
Hmmm..what do you think?
Perhaps you can correct my above opinion :)
But both campaigns are not easy to do. Even to think.
Each needs complete and comprehensive communication brief to lead our creativity run smoothly on right track.
It needs inspirational time to craft the idea.
It needs cooperative team work.
So, if today we are talking about inspiring product that makes life better, I have this copy line that will work well for your brand, suggested for print ad:
To Everyone. To the Future
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Showing posts with label print ad. Show all posts
Showing posts with label print ad. Show all posts
Empowering people
It's a great story when we know about person who rises back from his/her fall.
A story that inspires us.
It looks like a snack before a meal time. Filling in our hungry but not too much, so we still need a meal. It gives us spirit, encouraging others not to go down and finished.
Hmmm...falling down.
What is it about in your mind?
A weakness.
Helpless.
Hopeless.
Out of control.
...?
Everyone experiences that.
Experience in a personal attitude.
May be same with you, may be not.
It tests our humanity.
Our empathy.
How our hearts respond to the kind of thing.
How it can pull or push us to getting closer or away from others.
But don't let other go down for any reason...
What a wonderful thing if you have a campaign to empowering people.
Let this copy talk more in your print ad:
we back you to be in front of others
A story that inspires us.
It looks like a snack before a meal time. Filling in our hungry but not too much, so we still need a meal. It gives us spirit, encouraging others not to go down and finished.
Hmmm...falling down.
What is it about in your mind?
A weakness.
Helpless.
Hopeless.
Out of control.
...?
Everyone experiences that.
Experience in a personal attitude.
May be same with you, may be not.
It tests our humanity.
Our empathy.
How our hearts respond to the kind of thing.
How it can pull or push us to getting closer or away from others.
But don't let other go down for any reason...
What a wonderful thing if you have a campaign to empowering people.
Let this copy talk more in your print ad:
we back you to be in front of others
Way out
It's a happy thing when we consumed a product we love or like it.
But in reality, consuming a product not always ends in happy result.
Sometimes someone satisfied with his/her choice, but sometimes got upset.
Then make a complain is just a kind of reaction to show his/her respond.
Another person has chosen to idle and without showing the disappointment blatantly, then switches the preference to another brand in the same category.
If it happened to you, what would you have do to handle that unsatisfied feeling?
How to cope the problem?
Will you let it be unfinished business and you keep using the brand or you will just switch to other anyway?
Everyone has a choice and a way out.
It's interesting because it's like a homework for producer or advertiser how to measure the user's level of satisfaction.
It's also interesting when you try to make another brand users to switch to your brand.
It's possible if you have more product's appeal than competitor has.
Is is urgent for them to travel and enjoy new sensation of your brand.
Yes. It's fair for them to choose another experience.
Will a sin remain to their heart after switching to your brand?
What do you think :)
Anyway, you can tease your new customer with this copy on print ad:
It's fair to make affairs
But in reality, consuming a product not always ends in happy result.
Sometimes someone satisfied with his/her choice, but sometimes got upset.
Then make a complain is just a kind of reaction to show his/her respond.
Another person has chosen to idle and without showing the disappointment blatantly, then switches the preference to another brand in the same category.
If it happened to you, what would you have do to handle that unsatisfied feeling?
How to cope the problem?
Will you let it be unfinished business and you keep using the brand or you will just switch to other anyway?
Everyone has a choice and a way out.
It's interesting because it's like a homework for producer or advertiser how to measure the user's level of satisfaction.
It's also interesting when you try to make another brand users to switch to your brand.
It's possible if you have more product's appeal than competitor has.
Is is urgent for them to travel and enjoy new sensation of your brand.
Yes. It's fair for them to choose another experience.
Will a sin remain to their heart after switching to your brand?
What do you think :)
Anyway, you can tease your new customer with this copy on print ad:
It's fair to make affairs
Perfect pair
Don't underestimate footwear.
Do you believe that the footwear you put on is reflecting who you are?
Imagine first.
When you attended a party or meeting in wrong dress code, did you feel guilty yourself?
Something wrong.
Just look down to your foot.
You think already came with perfect suit but in fact you gave a little attention to your foot.
Your shoes or sandals are not fixed with yours.
You recognized it. So how cool are you to hide your recklessness in front of public?
You feel safe if nobody didn't know the fact.
But when one of them or let say all of them seing you are in not perfect shoes or sandals, OMG!
No matter you are serious person, humorous, casual, or something else of personality...be careful to choose your footwear :)
You think it's too ridiculous.
Hmm..really?
Ok, ladies. Sorry for you, gentlemen :)
If you want to get chic performance or you want to raise your appeal to others, especially to man, don't choose shoe or sandal without think it deeply.
Girls, are you recently fighting with your boyfriend or your ex?
And what is your reaction when you read a shoe's print ad whith the copy like this:
A Simple Step
to Forget Your Boyfriend!
Play 'naughty'
Can you imagine that your competitor trying so hard to be far away with your brand?
Your competitor do efforts with heavy budget to step ahead from you.
But the fact, the target audience just sided with you.
The harder the competitor runs, the closer the target audience come to you.
You are proud of being underdog:)
Perhaps, the consumer has stronger emotional bonding with you rather than your competitor.
Your product's quality perceived well by them. They are engaged! Get involved.
So, it's a fun way to make a bold position in market share.
You can play 'naughty' with the fact.
Although you are not number one yet, you can steal that position, anytime.
Just run a campaign to provoke your competitor.
Here is the copy, for print ad:
WE ARE CLOSED
TO YOU
The word 'D' with cross marked deliberately, so it is read:
WE ARE CLOSE TO YOU
Your competitor do efforts with heavy budget to step ahead from you.
But the fact, the target audience just sided with you.
The harder the competitor runs, the closer the target audience come to you.
You are proud of being underdog:)
Perhaps, the consumer has stronger emotional bonding with you rather than your competitor.
Your product's quality perceived well by them. They are engaged! Get involved.
So, it's a fun way to make a bold position in market share.
You can play 'naughty' with the fact.
Although you are not number one yet, you can steal that position, anytime.
Just run a campaign to provoke your competitor.
Here is the copy, for print ad:
WE ARE CLOSED
TO YOU
The word 'D' with cross marked deliberately, so it is read:
WE ARE CLOSE TO YOU
Out parity
Whoa, what a great communication brief!
You jump, you soar!
The client gave you a freedom to create creative communication about the new product for youngster.
The brief said the product need an intensive and powerful approach since it breaks into style, demanding and aim to be trend setter.
Of course, you clinch the gun. Preparing to get the best on first shot.
Out of parity is a mandatory.
And you want this product get wide coverage, spread out around the community.
The young never die!
To strengthen the communication, you need a strong statement.
A bold one. A reflection of young personality. A rebel.
Here is the copy for print ad:
No Rules, but Yours
You jump, you soar!
The client gave you a freedom to create creative communication about the new product for youngster.
The brief said the product need an intensive and powerful approach since it breaks into style, demanding and aim to be trend setter.
Of course, you clinch the gun. Preparing to get the best on first shot.
Out of parity is a mandatory.
And you want this product get wide coverage, spread out around the community.
The young never die!
To strengthen the communication, you need a strong statement.
A bold one. A reflection of young personality. A rebel.
Here is the copy for print ad:
No Rules, but Yours
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