Out parity

Whoa, what a great communication brief!
You jump, you soar!

The client gave you a freedom to create creative communication about the new product for youngster.

The brief said the product need an intensive and powerful approach since it breaks into style, demanding and aim to be trend setter.

Of course, you clinch the gun. Preparing to get the best on first shot.

Out of parity is a mandatory.

And you want this product get wide coverage, spread out around the community.

The young never die!

To strengthen the communication, you need a strong statement.
A bold one. A reflection of young personality. A rebel.

Here is the copy for print ad:

No Rules, but Yours