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Original Copy

Everyone loves getting a new thing.
A new thing always offers a lot of experience.
A new thing always offers you a key to reveal its hidden myth.

If you think a new thing is incredible,
then what will you call about an original thing?.

An original is everything.

Where is the thought when the heart is wishing a copy in the middle of night?
Where is the heart when the thought is thinking about a copy at glance?

As a copywriter, you will never give a copy, especially a copycat for your brand campaign.

Because every brand deserves to get a new original idea, yet fresh and salable.

Trouble Shooter

Guys,
How many times did we stuck in the middle of nowhere while creating a new idea?

Of course, there are many things which can block your creative idea to born.
As a copywriter, it's more than annoying, alike crazy when we feel like a nobrainer.

If you got nothing to write down your idea,
it's probably you stop for a while to count on your hand describing your idea.
Let you visualize it verbally.

Because every idea needs a clear picture.

Questions Answers

Sometimes, when we are enthusiastic in work and crafting an idea, we miss the detail about the concept. We just go because "the show must go on" is already injected in our mind and pushes us in rush. Wait a minute. And because the deadline too :) So, we just ignore that. Deliberately.

In fact, we need that detail. The kind of simple self control which can criticize ourselves.

A simple questions-answers game which can be played easily during a work before we accomplish it or we will finish badly because we just ruin it.

A question such:
Did we read the job brief and understand it carefully?

A basic question but we have it to answer, right?

Another questions will be on list if we are truly aware of the work.
The answers are also always be there to assist us work better and get the best result without any regrets.


If you forget the detail, you will regret

April Fool

Watch out!

April is coming and beware of its first day :)

If you get either a bad news or good one, please make it double check.
Don't respond it seriously (you know what I mean).

1 April is a legend. A myth. A joke.
A date when most people wait to make a trick to others.

Do you?

It's alive because we love it 

Brand Activation

How long can a brand live?

Yes. We do care about it.
It's our task in daily basis to maintain our brands.
To give them a sustaining life at time-to-time.
Give them soul to differentiate with others.

Yes. We do care about how long our brands can live inside consumer's heart and mind.
A brand is born to be a friend of people.
A brand is born to fulfill people's need.
A brand should keep alive to make people live as they want.
As long as it has regular brand campaign, a brand will have a long life.

It's a brand activation for.
A brand activation is not only needed when a new brand comes first time in the world, but also when it has multiple years and gets older and older after that.

When a new brand is born -if you don't care of it a little bit-it will die soon. Very soon.

Satisfaction Guarantee

What is your life slogan of activities in daily basis?

Work hard, play smart?
or
Work less, gain much?

It’s up to you.
The slogan represents you.  It’s your principle which motivates you all time.

How about:

Care yourself, care your health.

It means nothing when you can reach your goal but you cannot enjoy the happiness of it. It’s ironic, right?

Work hard without being supported by good health management will send you to a kind of nightmare, laying your bad body in a bed of hospital.

A success is anyone’s dream. Otherwise, a preparation is anyone’s must to do first.
If you are willing to start doing something, prepare yourself to either get success or vice versa.
If you are not ready at all or you ignore the impact of a success or a failure, be careful with your health.

Too happy or too depressed will turn you into a drop. Beware of a heart attack.

So, it’s a small tip with big benefit (I hope :))
Prepare your emotion. Prepare your heart. Take care of your health.  If you think that health insurance is a bunch of money to pay, think again. Thanks that now you can find an affordable health insurance medical. It will make you survive both in health and budget.

How about someone who are suffering a kind of medical condition or she/he has already recovered from illness, will a health insurance company cover or deny his/her claim in case of getting bad health condition?  

It’s not a silly question. Perhaps it’s my concern or maybe yours before deciding to take a health insurance. But we both agree about the important of health insurance with preexisting conditions, especially the affordable oneJ. Yup, the affordable health insurance with preexisting conditions not only gives us great medical health coverage but also a peace of mind -- in all our activities.

If we are a hard worker, we should play smart to choose anything for life, how to spend our earning wisely, not wasting it.

Then, if you are now planning to pick up a health insurance company, don’t hesitate to consider cheap health insurance plans. If a cheap one can benefit you much – a satisfaction guarantee, you’d better take it.