If you are now in a charity campaign, you are in the right place here :)
Today the copy is about how to grab publics attention to participate in your charity event.
If you are in collecting fund for helping homeless kids, I hope this campaign's copy will work well.
To get effective impact, you should run interactive activities both off line and online programs.
Print the brochure, share this thematic campaign with t-shirt, poster, banner, billboards, print ad...you need another else?
But the weight is to spread out this campaign online. Make the surfers over there get involved!
Put the online banner on website.
Don't forget this copy on it:
Surf to Survive