Have you ever seen a movie which told about a genius person?

Perhaps you could make a list of movie titles about that. The facts are different about film director, actresses, setting and background, also the special effect if any. But from all you can remember about those movies, you can find the sameness, the red line which connecting amongst them. The story told about numbers. Mathematics.

Yup. It's just a proven case that math is very useful and helpful in life. And as far you know about Math, Algebra is an important key of it to conquer the world.

So, what is about you?

Do you love Algebra or you just hate it very much?

Whoever you are, you can learn Algebra to challenge yourself and to solve the problem in studying Physics, Chemistry and Statistics.

Some people assume that Algebra is about a gift from nature. It's about genetic. But some believe that Algebra can be learned, studied, polished and applied in real life by anyone, not just in success story in movie theater.

Is it annoying when you got Math problems?

You just felt frozen. Hopeless. Ashamed.

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My student asked me which should be first in mind when creating a print ad:
visual or copy first?

The question is normal or standard for people who are willing to craft a new print ad.
It's not silly one, but it is annoying for the asker (or other who had same question) when that question has no answer or no one cannot convince him/her enough.

By the way, do you have the answer?

I'll appreciate whatever your answer :)

Okay, it's a great time to recall or track your mind work :) the way you usually grab ideas and how, why, and what ideas that flash to your mind.

If ideas usually come to you through visual, it's fine.
If ideas easily make you have eureka time in copy concept, it's fine too.
If both visual and copy usually come together to you, you are blessed!

Don't confuse to reject one of them when it comes in the way you are not ready for that: not as like what you expect. Just take it. Visual driven or copy driven doesn't matter.

The most important is idea driven itself!

When you get a dead end in your way of exploring ideas,
what could be a way out for you?

This question is not a kind of rhetorical something, but you should have the answer.
It reflects the way you manage yourself instead of your temper :)
It can say much the character of manner to copy the problem.

Yes, when you claim yourself as creative person, you are in serious problem. Indeed.

You are not ordinary people. You are totally different.
When others think literally, you take the way laterally.
When others are proud of achieving standard, you have to be beyond.

Like or not, you have to push your endurance of your brain much more and more.
Being stagnant is a shortcut to your grave of your ideas.

Just play fair to yourself.
As a creative, you should run anytime.
Run, run and run to pursue your dreams. Your objective. Your aim.
And you'll always get your way out when you get a dead end. Automatically.
Because your brain has been already set up for that...

Dead End is not totally an End

What kind of annoying thing which always haunts creative people?

Winning an award :)

Undeniable that creative person in advertising agency is hungry to beat another creative idea from other people.

It's so prideful when your winning ad can stand out amongst other, right?
The more creative, the more possibility to win an award.

But is it true?
Or something left behind?

How about your own experience?
Have you won some award at least one?
Can you share to us how you got that award?
How easy or how difficult you are to bold your existence in this fierce idea battle?

When you are thinking about your creative idea which will be luck for award :),
at the same time are you thinking about your client respond when they see it at presentation?

Does your creative is on the track with client's brief or
you just have a hidden agenda to make your creative idea pass the formality of presentation so you can claim your idea is not a scam, because it has been shown.

Not created only for ad festival.
Not driven by your ego :)

Fuihhh...
I just want to refresh my mind today.

Just think creative to answer the client's brief.
Award will follow.

Did you ever handle a Go Green campaign againts environmental destruction?

What kind of handicap did you face?

Did your team and your client satisfy with the result?

Between range 1-10, what is the current value for the result?

And if you have a new Go Green Campaign at the present or will run in the future, I have a list of topics that probably one of them can answer your environmentally friendly campaign for your product:

• Zeronize
• Recover Lost Forest
• Reduce Emission
• Eco Friendly Plant
• Eco Product
• Support Clean Environment
• Hybrid Engine
• Concern Global Warming

All is about the topic of:

We Go Green For You

Every word has meaning.
Every meaning has power.

So, may I say that every word has power?
It's very simple, right?

But, don't judge the word by its power :)
It's not as simple as your thought.

In reality, perhaps you often get difficulty to make a word fit with your purpose. A conversation for example, it needs a good thinking and good emotion handling to make your every word listened by your partner.

In advertising and marketing, you can deliver words optimally in various medium such as print ad, poster, billboard, video tron, TV commercials, radio commercials, running text, SMS blast, email blast, etc...that every word you create is having a function.

If your word is kind, it can make other peace of mind.
But on the contrary, if you deliver a bad word, I'm afraid you will break someone else's heart...

Attention:

The word you choose is a must be selected.
To someone whom you say the word is always to be selected.
How you deliver the word is a medium that carefully selected.

So, still think that saying something to someone else is easy?
In fact, you have to prepare it comprehensively to make your word valuable.
Make your word more impact in any medium.

Don't waste your time to play with word that is already used by other.
If other (brand) already said it, you could have to say it in another way, in more powerful way.

Don't be proud of being a copycat