Nowadays global brands might not be confident to talk with their worldwide consumers in one language, i.e. English.
It now becomes a trend that they are trying to embrace local people with their mother tongue language.
Of course, the brand wants to be perceived as a close friend, not a stranger.
As a (close) friend, people will listen you without a gap and have more attention and intention to accept information from you.
Don't believe it?
If you have a global brand and want your brand to have a better relationship with consumers elsewhere, just contact your local copywriter in which country your brand lives in.
I think copy transcreation is a must to answer the brands battle around the world; country-to-country.
What do you think?
Don't be proud of making a copycat from others.
Surely, there is not an easy thing to start from fresh thing.
But believe in me, you need a new one with pure idea like no others (hmmm...why I'm so familiar with this three last wording... :))
Even in general speaking, why we are hard to avoid using words from others?
If you can make your communication familiar,
it is possible a part of yours will be popular.
How long is the copy over there?
It's your risk as a copywriter that nowadays the award winning print ad is visual driven.
People will see that you only have a few part on it although you have already bet your life to crafting that ad much more than your art director.
But since the visual is dominant, as a copywriter you are unseen.
So, don't be an ordinary copywriter. Beyond it; be an ideas generator. A conceptor.
From this point of view, you can manage your ideas better and execute it in distinctive ways, not stuck on your label as a copywriter.
As a creative, yes, you are a kind of free people. Your mind, your thought, your imagination can go anywhere. Flying no borders.
But, do you know that you are -in fact- not a free people?
You have to think 24 hours 7 days without any pause of moment.
If you get some offer to choose between option: "dead or alive",
which one will be picked by you for your creativity?
Totally true. It's because, actually, you have no option in this situation :)