It's party time!
You soar to everybody when you have a plan to hold some party due to your task.
Your brand need to be bold in crowd according to its campaign, so you have to make it standout to maintain the brand awareness in the target audience's mind.
Or...is it first time published?
If so, a party is a must :)
The plan should be well prepared. Contact anybody to team up this job. Enlist any medium to deliver this event. Arrange to meet with event organizer or you will organize it yourself.
The important thing is to buzz to public strongly.
Announce it on TV, radio, newspaper, outdoor medium, sms blast, email blast, customized t-shirt, and so on.
Put this copy to make call to action to the target audience:
Be a part of our party!