When you decided to be a creative people in advertising agency, then you would have to be ready for the consequence.
As a creative, yes, you are a kind of free people. Your mind, your thought, your imagination can go anywhere. Flying no borders.
But, do you know that you are -in fact- not a free people?
You have to think 24 hours 7 days without any pause of moment.
If you get some offer to choose between option: "dead or alive",
which one will be picked by you for your creativity?
Totally true. It's because, actually, you have no option in this situation :)