Are you familiar with award-winning print ads?
How long is the copy over there?
A lot?
Some?
A few?
Less?
Nothing.
...
It's your risk as a copywriter that nowadays the award winning print ad is visual driven.
People will see that you only have a few part on it although you have already bet your life to crafting that ad much more than your art director.
But since the visual is dominant, as a copywriter you are unseen.
So, don't be an ordinary copywriter. Beyond it; be an ideas generator. A conceptor.
From this point of view, you can manage your ideas better and execute it in distinctive ways, not stuck on your label as a copywriter.
I don’t know how should I give you thanks! I am totally stunned by your article. You saved my time. Thanks a million for sharing this article.
ReplyDeleteI don’t know how can I give you thanks! I am totally stunned by your article. You saved my time. Thanks a million for sharing this article.
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