You remember

Did you notice about a tagline?

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. (http://en.wikipedia.org/wiki/Tagline)

And what does a tagline say?

I am sure you know the following taglines:

McDonald
I'm lovin' it

Nike
Just do it

Adidas
Impossible is nothing

Toyota
Moving forward

Honda
The power of dreams

So, what do you think?

Mostly taglines positioned to close with consumers.

Don't believe it?

We'll prove it.

Pick any tagline you remember, and put a word 'you' on it.

Example:

Nike : Just do it (for you) or (You) just do it

Play with this pattern, so you will find a same thing.

Yup. A tagline is a reflection of brand image.
But it can't far away with you :)

It makes the product familiar and create relationship with consumer. An emotional bonding.
Memorable as top of mind.

If nowadays you are involved in creating a tagline for product, apply this law.

This one is copy for copier machine tagline:

More clear, more original

Or you can shorten it:

More original