Do you have international brand and it has a high self confidence amongst the crowd?
Okay, but don't too confident.
Especially when your international brand will go campaign regionally.
It means you have to make adaptation the campaign in order to avoid some frustration when your brand speaks locally.
Your brand has been already success in your country but when it goes to other country, who can guarantee it will have the same result?
Why it is so important to localize your brand campaign.
In your language your brand is superior indeed, but when it gets face to face with other country with different language, different culture, different community, what can your brand do and act?
Act local to make your campaign familiar