Creative Rationale

Assume that you have abundant ideas and you think all your ideas are applicable to execute for print ad, commercials, and so on.

In this step, you should have some brainstorming with your team.
Because you cannot handle it all by yourself.
You need someone to bring your ideas to reality, either to be designed or visualized.

" But I can design or execute it by myself," Yup. You can answer like that because your amazing talent.

God bless you :)

But think again, if you have no magic skill such that. Woa!

Then if you have to present it to your client, it's better you pick up many -not only one idea which have good reasons, just in case your client will break your reasons easily. Safe haven, you still have an option. Other idea. To fight back. Never mind if then it'll be slaughtered again by your beloved client. At least, you have something to argue for your idea. Not silence to kill.

Behind a great idea, there is a great creative rationale

Brand Adaptation

Do you have international brand and it has a high self confidence amongst the crowd?

Okay, but don't too confident.

Especially when your international brand will go campaign regionally.
It means you have to make adaptation the campaign in order to avoid some frustration when your brand speaks locally.

Your brand has been already success in your country but when it goes to other country, who can guarantee it will have the same result?

Why it is so important to localize your brand campaign.

In your language your brand is superior indeed, but when it gets face to face with other country with different language, different culture, different community, what can your brand do and act?

Act local to make your campaign familiar

Magic Algebra

Have you ever seen a movie which told about a genius person?

Perhaps you could make a list of movie titles about that. The facts are different about film director, actresses, setting and background, also the special effect if any. But from all you can remember about those movies, you can find the sameness, the red line which connecting amongst them. The story told about numbers. Mathematics.

Yup. It's just a proven case that math is very useful and helpful in life. And as far you know about Math, Algebra is an important key of it to conquer the world.

So, what is about you?

Do you love Algebra or you just hate it very much?

Whoever you are, you can learn Algebra to challenge yourself and to solve the problem in studying Physics, Chemistry and Statistics.

Some people assume that Algebra is about a gift from nature. It's about genetic. But some believe that Algebra can be learned, studied, polished and applied in real life by anyone, not just in success story in movie theater.

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You just felt frozen. Hopeless. Ashamed.

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