Where is your idea when the deadline is close to you and you still have nothing?
It looks like you are difficult to find the best one to fit the job requisition.
The best one?
It sounds too confident :)
Maybe you have a list of ideas but it's just a list of rubbish.
So, which one close to you based on your real experiences? When the deadline came, how did you treat your ideas? They just looked great and ready to be presented in front of the client or you just already signed your letter of suicide?
It is nor better or easier to fix the ideas unless you prepare it ready on schedule, on your paper work, so you can get peace of mind not "piece of mine".
Just imagine, you are on deadline but you get a deadlock to have an icebreaker of your frozen ideas…