There is like a one way ticket when you have no option entering your brand new product into a crowded market place.
You must be a warrior, fighting till death to win the competition, aren't you?
Because of throwing a towel before the duel will make your client fire you or shame on you :)
Yes, it's not an easy thought and time (also budget) when realizing that you were set to reach high target, but having low ammo.
You have a poor communication brief from client and the product is inferior too.
Anyway, the market is a fierce competition...
So, what will do you do?
Wait a minute...
Making over the real to get the deal?
The only thing you need is your self confident still there.
Of course, also the product itself.
And you should have a brilliant idea to fight against competitors, including the market leader.
Forget about "The Face to Face Strategy " in this situation. Just try another.
A guerrilla one to get up close and personal...
Imagine that your product are embracing your target audience, so close like a friend :)
And your idea can come out with this confidence through headline:
For You, Only Better